Brand Identity Design

Nadia Petrova

(0)

Starting at

1,500

About this service

Summary

Branding and digital design services that include developing strong brand platforms, style guides, and brand identity materials. We combine strategic insight with creative design, ensuring that every element — from mission statements to merchandise — resonates with your audience and stands out in the market.

Process

Onboarding We kick off the project by understanding your brand’s current state, goals, and expectations. We’ll meet, gather some information, and set clear objectives for the branding work.

Brand Platform Development We create your brand’s foundational elements, such as mission, vision and core values. This step involves deep research and strategic thinking to define what your brand stands for.

Visual board We develop a visual board that visually represents your brand’s style and aesthetic. It serves as a creative reference point, helping to align on the visual direction before diving into detailed design work.

Development of 2 Concept Variations We design two distinct branding concepts based on the visual board and brand platform. Each concept explores different directions for how your brand can be visually represented.

Refinement of Selected Concept After you select the preferred concept, we refine and enhance it based on your feedback. This includes making adjustments to the design, improving elements, and ensuring the concept fully meets your needs.

Layout and Finalization of Brand Guidelines We compile and format the finalized branding elements into a comprehensive brand guidelines document (brand book). This includes detailed instructions on logo usage, color palettes, typography, and other visual and verbal elements.

FAQs

Will I be able to influence the course of the work?
Absolutely, you’ll be able to give feedback and shape the project at every stage. We’ll have regular check-ins and review sessions to keep you in the loop and make any tweaks based on your input.
How many iterations are included in each stage?
Each stage includes 2 rounds of revisions, so you’ll have the chance to adjust things as needed. If more changes are required, we can discuss and accommodate them.

What's included

Brand Platform Development
The brand platform is the foundation of a brand's identity and strategy. Developing these components helps create a coherent narrative that guides all branding and marketing efforts, ensuring consistency and clarity in communication. What’s included: Mission Statement, Vision Statement, Core Values, Brand Voice and Tone and Unique Selling Proposition (USP)
Brand Style Guide
A comprehensive brand style guide ensures that all visual and verbal communications are consistent across different platforms and media. What’s included: Logo Design, Color Palette, Typography, Graphic Elements (Patterns / Illustrations / 3D)
Brand Identity Materials
Brand identity materials help reinforce the brand's presence in physical and digital spaces. These items are essential for creating a professional and cohesive brand image, both internally and externally. What’s included: Office Stationery, Merchandise Design (4-5 items)

Example projects