Brand Design Essentials by Norhana Said

Brand Design Essentials

Norhana Said

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About this service

Summary

Transform your brand from forgettable to unforgettable with a strategic brand identity that tells your unique story. This Brand Design Essentials package is crafted for businesses across service industries—hospitality, entertainment, retail, and beyond—who want a cohesive, modern visual system that goes beyond basic design. This service is perfect if you:

Are a service-based business

Need a professional, meaningful brand identity

Want a strategic approach to visual storytelling

Seek to differentiate your brand in a competitive market

Process

What our collaboration looks like 👀

Introductory Call — Discover the heart of your brand and determine our creative alignment.

Brand Discovery Workshop — Deep dive into your brand's core story, values, and vision to inform every design decision.

Brand Identity Design — Crafting a visual language that transforms your brand's essence into a compelling narrative.

Brand Presentation & Refinement — Presenting a thoughtful design concept and collaboratively refining to perfect your brand's visual identity.

Brand Guidelines Delivery — Receive a comprehensive guide ensuring your brand's consistent, powerful communication across all platforms.

What's included

Brand Strategy Call
Understanding your business goals, target audience, and unique value proposition.
Creative Direction
Visual storytelling framework that captures your brand's core essence and personality.
Logo Suite
Primary logo, alternate logos, and variations for different applications and contexts.
Colo Palette
Strategic color selection that communicates your brand's emotional and psychological positioning.
Typography
Curated font family that represents your brand's voice and enhances communication.
Brand Pattern
Unique graphic element that adds visual depth and recognizable texture to your brand.
Application (Brand in Use)
Mockups showing how your brand identity works across real-world touchpoints.
Photography Direction
Guidelines for visual style, mood, and aesthetic that align with your brand's identity.
Brand Guidelines Document
Comprehensive reference manual detailing how to consistently use and protect your brand assets.