What's included

• Logo Design

  A primary logo that serves as the core representation of the brand. It should be versatile and work well in various contexts and sizes.

• Alternate Logo Versions

  These may include simplified versions of the logo for use in specific situations, such as a monochrome version or a version optimized for social media profile pictures.

• Color Palette

  A carefully selected color scheme that reflects the brand's personality and values. This often includes primary and secondary colors, along with their respective color codes (e.g., hex codes).

• Typography

  Recommendations for the typefaces or fonts that best suit the brand. This includes guidance on heading fonts and body text fonts.

• Visual Elements

  Any additional graphical elements like patterns, textures, or icons that enhance the brand's visual identity.

• Stationery Design

  Business card, letterhead, envelope, and any other stationery items that carry the brand's identity.

• Marketing Collateral

  Depending on the scope of the project, this may include designs for brochures, flyers, posters, social media graphics, and more.

• Brand Assets in Various File Formats

  The client should receive all design files in different formats (e.g., AI, EPS, PNG, JPG, PDF) for flexibility in usage.

• Mockups and Visual Presentations

  Presentations showing how the brand assets can be applied to real-world scenarios or products.