Data-Driven Metrics Strategy for Product Growth

Ash Lingam

Contact for pricing

About this service

Summary

I help product teams define and implement a data-driven metrics strategy that drives growth and decision-making. By identifying the right KPIs, streamlining tracking processes, and creating actionable insights, I ensure businesses focus on what truly matters. With deep expertise in consumer products, analytics, and marketplace dynamics, I craft tailored strategies that align with your goals and maximize impact.

Process

Discovery & Goal Alignment (Week 1)

Initial consultation to understand your business goals, product, and existing data infrastructure.

Stakeholder interviews to identify key challenges and opportunities.

Metrics Definition & Strategy (Weeks 2-3)

Identify key success metrics (North Star, input/output KPIs, operational metrics).

Align metrics with business objectives and product roadmap.

Dashboard & Tracking Plan (Weeks 3-4)

Outline dashboard specifications, data sources, and visualization needs.

Provide implementation recommendations for tracking tools and integrations.

Delivery & Review (Week 5)

Present final strategy, dashboard plan, and roadmap.

One round of revisions based on feedback.

Optional Support & Implementation Guidance (Ongoing)

Assistance with setting up dashboards and tracking infrastructure.

Training for teams on interpreting and using metrics effectively.

FAQs

What does your Data-Driven Metrics Strategy service include?
I help businesses define, track, and optimize key metrics to drive growth and decision-making. This includes identifying the right KPIs, setting up dashboards, and providing actionable insights to improve performance.
Who is this service for?
This service is ideal for startups, product teams, and growth-stage businesses looking to leverage data for better decision-making. If you're struggling to track the right metrics or make sense of your data, I can help.
What are the deliverables?
Typical deliverables include: Metrics Framework – A customized strategy outlining key KPIs and how to measure them. Performance Dashboard – A visualization of your data to track progress and identify trends. Insights & Recommendations Report – Actionable takeaways to improve growth and product success.
How long does the process take?
The standard timeline is 2–4 weeks, depending on the complexity of your data needs.
What tools do you use?
I work with tools like SQL, Python, Tableau, Power BI, Mixpanel, Amplitude, and Google Analytics to analyze data and create dashboards.
Can you help set up analytics tracking?
Yes! I can guide your team on proper data instrumentation and tracking setup to ensure you're collecting the right data from the start.
How do you price your service?
I use fixed pricing, which varies based on the scope of work. Pricing is transparent, ensuring you know exactly what you’re getting.
Will I receive ongoing support after the project?
I offer follow-up consultations to ensure your team can effectively use and iterate on the strategy after project completion.

What's included

Custom Metrics Strategy Report
A tailored document outlining key business and product metrics, including North Star metrics, input/output KPIs, and measurement methodologies. Format: PDF or Google Doc (10–15 pages). Includes 1 revision based on feedback.
KPI Dashboard Specification
A structured guide detailing the required dashboards, data sources, and visualization recommendations for tracking key metrics. Format: Spreadsheet (Google Sheets/Excel) or design mockups (Figma, Tableau, PowerBI). Includes 1 revision based on feedback.
Implementation Roadmap
A step-by-step plan for integrating metrics tracking into existing product and analytics workflows, including stakeholder alignment and tooling recommendations. Format: Slide deck (Google Slides/PDF). Includes 1 revision based on feedback.

Skills and tools

Product Manager

Data Analyst

Product Analyst