What's included

• Google Ads Account Audit

  Phase 1: Defining Goals and Objectives We begin by outlining your expectations, clarifying specific goals, and gathering essential details about your industry, audience, and challenges. Most importantly, we discuss what your looking to get out of this audit. Whether that's trying to improve branded and non-branded segmentation, reducing cannibalisation between your PMAX and Shopping campaigns or how you can lower your CPA for your Lead Generation campaigns. Phase 2: Comprehensive Google Ads Audit I conduct a detailed review of your Google Ads account, analysing key performance elements and identifying areas for improvement. This process results in strategic recommendations and a clear action plan. Phase 3: Report Delivery and Implementation Support You’ll receive a comprehensive audit report, including findings, recommendations, and a control-point checklist. A review meeting is offered to walk you through the insights and provide support for implementing the suggested changes.