Google Ads Account Management and Optimisation

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About this service

Summary

Expert management to refine your campaigns, improve performance, and drive profitability. From excluding brand traffic in Performance Max to boosting Shopping CTRs and strategising Search for cold traffic Lead Generation, we handle it all to maximise your ROI.

Process

Stage 1: Strategy and Campaign Setup We kick things off with a detailed meeting to understand your business goals and objectives. Next, I’ll review your Google Ads account to ensure it's optimised for success, creating a new campaign structure or refining existing campaigns as needed.
Stage 2: Ongoing Management and Optimisation Through continuous management, I’ll refine your ads, optimise budgets, and adjust keywords to drive results. A/B testing and data-driven adjustments ensure your campaigns stay aligned with industry best practices and deliver on your objectives.
Stage 3: Reporting and Performance Analysis Stay informed with real-time dashboards, automated weekly reports, and in-depth monthly performance reviews. These provide actionable insights to keep your campaigns on track and fine-tuned for long-term success.

What's included

  • Google Ads Account Management and Optimisation

    Campaign Ideation and Creation PMAX and Shopping Campaign Build and Optimisation Google Merchant Centre and Data Feed Buildout Account and Existing Campaign Optimisation Conversion Tracking and Troubleshooting Ad Copywriting and Creative Testing Audience Targeting and Segmentation

  • Certified Google Ads Expertise and Support

    You'll be working with a certified Google Ads Expert, with deep-rooted knowledge and a passion for E-Commerce and Lead Generation, making Advocate PPC your trusted partner in growing and scaling your brand or business. Whether you're struggling with excluding brand traffic from your Performance Max campaigns, trying to improve click-through rates for your product images in Shopping, or figuring out how to use Search campaigns to acquire cold traffic effectively, we’re here to provide the expertise and strategies you need to succeed optimise and scale with Google.


Skills and tools

Paid Marketing Specialist

Marketing Strategist

Search Engine Marketer

Google Ads

Google Analytics

HubSpot

SEMrush

SE Ranking

Industries

Marketing
E-Commerce