What's included

• Primary Logo

  A custom logo that reflects your brand’s core identity and vision. Format: PNG, SVG, PDF (for web + print) Quantity: 1 primary logo Revisions: 2 rounds

• Alternate Logo(s)

  Flexible logo variations for different formats and uses (e.g. stacked, horizontal). Format: PNG, SVG Quantity: 1–2 alternates Revisions: 1 round

• Color Palette

  A strategic set of brand colors for digital and print use. Format: PDF with HEX, RGB, CMYK codes Quantity: 4–6 core colors + optional neutrals Revisions: 1 round

• Font System

  Curated typefaces with clear usage guidelines for headers, body copy, and more. Format: PDF with font pairings + download links Quantity: 2–3 fonts Revisions: 1 round

• Moodboard & Visual Direction

  A creative foundation to guide the look and feel of the brand. Format: PDF or Figma board Includes: Brand tone, keywords, photo inspiration, and design textures Revisions: 1 round

• Brand Strategy Presentation

  A strategic overview that outlines your brand’s purpose, voice, audience, and positioning. Format: PDF slide deck Includes: Mission + values Audience profile Brand personality Positioning + messaging insights Revisions: 1 round

• Brand Style Guide

  A comprehensive reference to ensure visual and verbal consistency across platforms. Format: PDF slide deck Includes: Logo usage Color + font rules Voice/tone keywords Photo direction Sample layouts + applications Revisions: 1 round of light edits

• Custom Brand Assets (Optional / Based on Scope)

  Branded elements to elevate and personalize your identity system. Options Include: Patterns or textures Custom icons Hand-drawn or vector illustrations Format: PNG, SVG Quantity: 3–6 assets (typical) Revisions: 1 round

• Final File Delivery

  All finalized brand files, organized and ready to use. Format: PNG, SVG, PDF Delivery: Google Drive Includes: All brand assets, guide, and presentation