Brand DesignJessica Safko
Your brand, but fully brought to life—with strategy, style, and serious personality. This package covers everything from your logo and color palette to a full brand guide, custom icons, patterns, and a strategy deck that actually makes sense. Perfect for creative founders who want their brand to look as good as it feels.
What's included
Primary Logo
A custom logo that reflects your brand’s core identity and vision.
Format: PNG, SVG, PDF (for web + print)
Quantity: 1 primary logo
Revisions: 2 rounds
Alternate Logo(s)
Flexible logo variations for different formats and uses (e.g. stacked, horizontal).
Format: PNG, SVG
Quantity: 1–2 alternates
Revisions: 1 round
Color Palette
A strategic set of brand colors for digital and print use.
Format: PDF with HEX, RGB, CMYK codes
Quantity: 4–6 core colors + optional neutrals
Revisions: 1 round
Font System
Curated typefaces with clear usage guidelines for headers, body copy, and more.
Format: PDF with font pairings + download links
Quantity: 2–3 fonts
Revisions: 1 round
Moodboard & Visual Direction
A creative foundation to guide the look and feel of the brand.
Format: PDF or Figma board
Includes: Brand tone, keywords, photo inspiration, and design textures
Revisions: 1 round
Brand Strategy Presentation
A strategic overview that outlines your brand’s purpose, voice, audience, and positioning.
Format: PDF slide deck
Includes:
Mission + values
Audience profile
Brand personality
Positioning + messaging insights
Revisions: 1 round
Brand Style Guide
A comprehensive reference to ensure visual and verbal consistency across platforms.
Format: PDF slide deck
Includes:
Logo usage
Color + font rules
Voice/tone keywords
Photo direction
Sample layouts + applications
Revisions: 1 round of light edits
Custom Brand Assets (Optional / Based on Scope)
Branded elements to elevate and personalize your identity system.
Options Include:
Patterns or textures
Custom icons
Hand-drawn or vector illustrations
Format: PNG, SVG
Quantity: 3–6 assets (typical)
Revisions: 1 round
Final File Delivery
All finalized brand files, organized and ready to use.
Format: PNG, SVG, PDF
Delivery: Google Drive
Includes: All brand assets, guide, and presentation
Example work
Jessica's other services
Starting at$2,700
Duration5 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Brand Design
Brand Strategist
Graphic Designer
Service provided by
Jessica Safko Tampa, USA
Brand DesignJessica Safko
Starting at$2,700
Duration5 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Brand Design
Brand Strategist
Graphic Designer
Your brand, but fully brought to life—with strategy, style, and serious personality. This package covers everything from your logo and color palette to a full brand guide, custom icons, patterns, and a strategy deck that actually makes sense. Perfect for creative founders who want their brand to look as good as it feels.
What's included
Primary Logo
A custom logo that reflects your brand’s core identity and vision.
Format: PNG, SVG, PDF (for web + print)
Quantity: 1 primary logo
Revisions: 2 rounds
Alternate Logo(s)
Flexible logo variations for different formats and uses (e.g. stacked, horizontal).
Format: PNG, SVG
Quantity: 1–2 alternates
Revisions: 1 round
Color Palette
A strategic set of brand colors for digital and print use.
Format: PDF with HEX, RGB, CMYK codes
Quantity: 4–6 core colors + optional neutrals
Revisions: 1 round
Font System
Curated typefaces with clear usage guidelines for headers, body copy, and more.
Format: PDF with font pairings + download links
Quantity: 2–3 fonts
Revisions: 1 round
Moodboard & Visual Direction
A creative foundation to guide the look and feel of the brand.
Format: PDF or Figma board
Includes: Brand tone, keywords, photo inspiration, and design textures
Revisions: 1 round
Brand Strategy Presentation
A strategic overview that outlines your brand’s purpose, voice, audience, and positioning.
Format: PDF slide deck
Includes:
Mission + values
Audience profile
Brand personality
Positioning + messaging insights
Revisions: 1 round
Brand Style Guide
A comprehensive reference to ensure visual and verbal consistency across platforms.
Format: PDF slide deck
Includes:
Logo usage
Color + font rules
Voice/tone keywords
Photo direction
Sample layouts + applications
Revisions: 1 round of light edits
Custom Brand Assets (Optional / Based on Scope)
Branded elements to elevate and personalize your identity system.
Options Include:
Patterns or textures
Custom icons
Hand-drawn or vector illustrations
Format: PNG, SVG
Quantity: 3–6 assets (typical)
Revisions: 1 round
Final File Delivery
All finalized brand files, organized and ready to use.
Format: PNG, SVG, PDF
Delivery: Google Drive
Includes: All brand assets, guide, and presentation
Example work
Jessica's other services
$2,700