Visioneering (Creative Direction and Technical Strategist)

Olu Akinyemi

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About this service

Summary

Initial Consultation and Strategy Development:

Every project begins with a deep-dive session where I work closely with the client to understand their brand ethos, objectives, and the challenges they face. During these strategy sessions, we set the creative direction and define measurable goals

Market and Competitive Analysis:Clients receive a detailed analysis of current market trends, customer behavior, and a thorough review of competitors. This research informs the creative strategy and helps position the brand effectively

Curated creative Conceptualization, a.k.a. "brain-storming" 🧠⛈️: Leading the brainstorming sessions to develop creative concepts, providing direction and oversight.

Design & Branding Guidance: Provide expert advice and direction on the design elements, helping clients or their design teams to choose logos, color palettes, and typography that best represent their brand

Content & Campaign Strategy Development: Develop overarching strategies for campaigns and content, guiding the client or their team in creating cohesive narratives across all touchpoints

Mock-up Review and Feedback: Thorough review and provide feedback on mock-ups created by the client's team

Revisions and Direction: Offer guidance during the revision process to perfect the client's or their team's work based on your strategic vision

Final Deliverables: A comprehensive Strategy Report and guidelines for implementation

Post-Delivery Support and Consultation: A Scheduled follow-up session after delivery to ensure the client is satisfied and to discuss the implementation of the creative work. This also provides an opportunity to address any additional needs. Providing ongoing strategic advice and support after the project's completion

Optional Services: Clients may also choose from a menu of additional services to further tailor the package, such as extended branding guidelines, full campaign executions, content strategy development, and ongoing creative consultation.

Commitment to Excellence:Throughout the process, clients can expect a high level of professionalism, creativity, and a commitment to delivering exceptional work that not only meets but exceeds their expectations. I am dedicated to maintaining open communication and collaboration to ensure the project's success and the client’s satisfaction.

What's included

Creative Strategy Session:
A workshop or series of meetings to define project goals, understand the brand, and set the creative direction Summary report from workshops or meetings outlining the defined project goals, brand understanding, and creative direction
Creative Project Roadmap:
A document detailing the timeline, key milestones, and deliverables for the project
Market and Competitive Analysis:
A comprehensive report providing insights on market trends, audience behavior, and competitive landscape
Concept Development:
Descriptions of two to three high-level creative concepts for the campaign or brand’s direction
Design and Branding Elements:
A strategic guide offering recommendations for logo design, color palette, and typography to be implemented by the client's design team
Content and Campaign Ideation:
A strategic framework outlining initial ideas and themes for brand campaigns and content
Mock-up Feedback and Review Notes:
Detailed feedback and suggestions on digital, print, and social media mock-ups provided by the client’s team
Revisions Guidance:
Consultation notes for one round of revisions on the selected concept and design elements
Final Strategy and Implementation Guide:
A comprehensive guide detailing the finalized creative strategy and guidelines for implementation
Post-Delivery Review Session:
A scheduled meeting to discuss the implementation of the project and address any additional needs