Brand Fundamentals

Arthur Larin

Starting at

4,500

About this service

Summary

A streamlined brand package – focused on clarity, flexibility, and getting you confidently off the ground.

We start with a focused discovery session to understand your vision, audience, and goals. From there, we define your core positioning and creative direction, then craft a concise visual identity – logo suite, color palette, and typography – all captured in a one-page brand sheet for easy reference.

Perfect for early-stage brands or smaller teams who need the essentials without the full strategy and research process. Feel free to shoot us a message wth any questions!

P.S. If you’re looking for a more comprehensive approach with audience personas, messaging, and brand guidelines, see our Brand Identity System package.

What's included

Brand Sheet
A concise, one-page brand sheet – capturing your core logo system, color palette, and typography in a single reference. Perfect for small teams or early-stage brands who need clarity and consistency without our full brand guidelines document.
Logo System
A strategically crafted logo system – custom type, color palette, and mark – designed to capture your brand’s essence and adapt across every context. You’ll receive your logo in full color and monochrome, delivered in two or more layouts as needed to set your brand up for success in every application.
Color Palette Design
A balanced and distinctive color palette – crafted to capture the tone and emotion of your brand while remaining flexible across environments and media.
Brand Typography Curation
A curated system of 1 or 2 typefaces – selected and styled to express your brand’s personality with clarity and consistency across print and digital touchpoints.

Example projects