What's included

• Brand Positioning Document

  A written guide developed from a collaborative brand discovery session and supporting market research – defining your audience, key differentiators, and core messaging to anchor every creative decision.

• Brand Guidelines Document

  A comprehensive reference outlining how your brand comes to life – including logo usage, color, typography, voice and tone, and example applications. The document defines visual and verbal standards to ensure consistent, confident communication across every platform. Includes: • Brand overview and personality • Logo usage and variations (color, spacing, backgrounds, misuse) • Voice and tone guidance • Color palette specifications • Typography hierarchy and usage • Example applications (print, digital, and social templates) Estimated length: 30–40 pages, depending on brand complexity and scope of visuals.

• Logo System

  A strategically crafted logo system – custom type, color palette, and mark – designed to capture your brand’s essence and adapt across every context. You’ll receive your logo in full color and monochrome, delivered in two or more layouts as needed to set your brand up for success in every application.

• Color Palette Design

  A balanced and distinctive color palette – crafted to capture the tone and emotion of your brand while remaining flexible across environments and media.

• Brand Typography Curation

  A curated system of 1 or 2 typefaces – selected and styled to express your brand’s personality with clarity and consistency across print and digital touchpoints.