Branding Development

Starting at

$

1,500

About this service

Summary

Transform your business a complete and cohesive brand identity designed to elevate your company’s presence across every platform. Our mission is to encapsulate your core values, vision, and market positioning into a unified brand that stands out.
Imagine a stunning primary logo paired with versatile secondary variations, all governed by meticulous usage guidelines. We provide a curated color palette and typography standards to maintain visual harmony, complemented by a distinctive image style guide and custom icon set.
Enhance your professional appearance with beautifully designed branded stationery, including business cards, and letterheads, to ensure your message is consistently impactful.
To ensure seamless implementation, we deliver high-resolution and web-optimized files, and we conduct a thorough handover meeting to review all deliverables and provide training on the brand guidelines.
Let us create an identity that not only resonates but also drives your business forward.

Process

Week 1-2: Discovery and Research
Day 1-3: Initial Consultation and Kick-off Meeting
Define project scope, objectives, and deliverables
Gather client insights and preferences
Day 4-7: Market Research and Competitor Analysis
Analyze industry trends and competitor branding
Day 8-10: Brand Audit
Evaluate current brand assets and identify areas for improvement
Week 3-4: Strategy and Concept Development
Day 11-13: Brand Strategy Development
Define brand mission, core values, and key messaging
Day 14-16: Initial Concept Sketches
Create rough sketches for logos and visual elements
Day 17-20: Presentation and Feedback
Present initial concepts to client for feedback and refinement
Week 5-6: Design and Development
Day 21-24: Logo Design
Develop primary logo and secondary variations
Day 25-27: Color Palette and Typography
Curate color palette and select typography
Day 28-30: Image Style Guide and Custom Icon Set
Define image style and design custom icons
Week 7-8: Implementation and Application
Day 31-33: Branded Stationery Design
Design business cards, letterheads, and other stationery
Day 34-36: Marketing Collateral Creation
Develop brochures, flyers, posters, and banners
Day 37-39: Digital Presence Enhancement
Design responsive website, social media assets, and email templates
Week 9: Finalization and Delivery
Day 40-42: Comprehensive Brand Style Guide
Compile all guidelines for visual and verbal identity
Day 43-44: File Preparation and Optimization
Prepare high-resolution and web-optimized files
Day 45: Handover Meeting and Training
Review deliverables with client and provide training on brand guidelines

FAQs

  • What deliverables can I expect from the branding project?

    The deliverables include a unique primary logo, secondary logo variations, logo usage guidelines, a curated color palette, typography guidelines, an image style guide, a custom icon set, branded stationery (business cards, letterheads, envelopes, email signatures), social media assets, a comprehensive brand style guide.

  • How will the project timeline be managed and what is the duration?

    The project is divided into a 45-day timeline with specific phases: Discovery and Research (Week 1-2), Strategy and Concept Development (Week 3-4), Design and Development (Week 5-6), Implementation and Application (Week 7-8), and Finalization and Delivery (Week 9). Each phase has detailed tasks to ensure thorough and timely completion.

  • How involved will I be in the branding process?

    Your involvement is crucial for the success of the project. We begin with an initial consultation to understand your vision and preferences. Throughout the project, you will be involved in reviewing and providing feedback on initial concepts, design drafts, and final deliverables. Regular check-ins and a final handover meeting ensure that the brand identity aligns perfectly with your expectations.

  • What support do you provide after the project is completed?

    Upon completion, we deliver all high-resolution and web-optimized files along with a comprehensive brand style guide. We also conduct a handover meeting to review all deliverables and provide training on the brand guidelines. This ensures you and your team are equipped to maintain and apply the new brand identity consistently across all platforms. Additionally, we offer ongoing support and can assist with any future branding needs you may have.

What's included

  • Logo Design

    -Primary Logo -Secondary Logo Variations (e.g., horizontal, vertical, icon-only) -Logo Usage Guidelines

  • Color Palette

    Color Palette -Primary and Secondary Colors -Tertiary Colors (optional) -Color Usage Guidelines

  • Typography

    -Primary Typeface(s) -Secondary Typeface(s) -Web-safe Font Alternatives -Typography Usage Guidelines

  • Imagery

    -Image Style and Guidelines -Photography Guidelines -Iconography (custom icons, icon set)

  • Stationery

    -Business Cards -Letterheads -Envelopes -Marketing Collateral

  • Social Media

    Profile Images and Banners (for Facebook, Twitter, LinkedIn, etc.) Social Media Templates (post templates, story template

  • Brand Guidelines

    Comprehensive Brand Style Guide Brand Voice and Tone Guidelines Mission Statement and Core Values Key Messaging and Taglines

  • Positioning Statement

    Unique Selling Proposition (USP) Market Positioning Exterior Signage Interior Signage Wayfinding Systems Booth Design Banners and Stands Other Deliverables

  • Files and Training

    High-Resolution Files (PDF, PNG, JPG, SVG) Source Files (AI, PSD, INDD) Web-Optimized Files Handover Meeting Walkthrough of Deliverables Training Session on Brand Guidelines

Recommendations

(5.0)

Mau was fantastic to work with—always available, open to feedback, and incredibly professional. Since we launched the new site, we've had a lot of positive feedback and noticed more engagement from our visitors. If you're looking for a talented and dedicated web designer, we highly recommend Mau. He truly brought our vision to life. Thanks, Mau, for all your hard work!


Duration

45 days

Skills and tools

Brand Designer

Brand Strategist

Digital Marketer

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Adobe XD

Figma

Industries

Graphic Design