Logo Essentials: Your Brand’s Signature Mark

Pro

Only The Drafts

Starting at

$

250

About this service

Summary

Custom offerings available upon request
The Logo Essentials Package provides everything you need to confidently launch a consistent brand. It’s designed to offer versatility with a clean set of logo variations and file formats, making your logo ready for any platform right from the start. Perfect for those who need a professional, versatile logo to establish a strong foundation.

Process

Design Process
1. Brand Discovery
The process begins with a Brand Intensive Form, designed to gather insights into your brand’s vision and specific design needs. Within two business days, I will follow up via email to schedule a Discovery Call to discuss your goals and determine if we’re the right fit.
2. Onboarding & Project Start
Once we decide to move forward, I will send an invoice and contract agreement for review. The project officially begins when the invoice is paid and the contract is signed. From this point, all timelines are based on the completion date.
3. Brand Intensive Review (Days 1-2)
Within one to two business days, we will go over your Brand Intensive Form responses and align on key details before moving into the design phase.
4. Visual Direction & Concept Planning (Days 3-5)
Two to three business days after our review, we will have a follow-up meeting to refine the visual direction of your brand, establishing inspiration, style, and foundational elements for the logo.
5. Logo Design & Concept Presentation (Days 6-12)
Over the next five to seven business days, I will develop 2-3 initial logo concepts, translating our discussions into refined design solutions.
6. Revisions & Refinements (Days 13-15)
You will have the opportunity for up to two rounds of revisions, ensuring the final design meets your expectations. Revisions typically take two to three business days and can be handled via email or a scheduled call for clarity.
7. Finalization & Delivery (Days 16-18)
Once revisions are approved, I will finalize and deliver your logo files in all necessary formats.
This process is designed to be efficient, collaborative, and intentional, ensuring a seamless experience from concept to completion.

What's included

  • Logo Design

    Custom-designed primary logo that captures the essence of your brand, including up to three unique concepts and two rounds of revisions to ensure it perfectly fits your vision.

  • Alternate Logo Variations

    Additional logo versions for flexibility in different uses, ensuring your brand stays cohesive across all platforms.

  • Color Palette

    A thoughtfully curated color palette that aligns with your brand’s identity, creating a harmonious visual presence.

  • Typography Selection

    Two complementary font choices that reflect your brand’s personality, one for headings and one for body text, to keep your look consistent.

  • Brand Style Guide

    A mini guide detailing your logo usage, color codes, and font guidelines to ensure consistent branding across all applications.

  • File Formats

    Delivery of your logo in multiple formats (PNG, JPEG, SVG, PDF) to suit a variety of uses from web to print.

Example projects

Calenton (Visual Identity + Logo)

Duration

2 weeks

Skills and tools

Logo Designer

Notion

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