What's included

• Visual Identity

  A comprehensive Guidline (pdf format) that outlines the precise application of your brand’s visual elements to ensure consistency and clarity across all communications. This guide includes: 1. Typography Guidelines: Detailed specifications for primary, secondary, subheading typefaces, and image captions. It defines font choices, hierarchy, spacing, and usage rules to maintain a cohesive and readable typographic structure throughout all brand materials. 2. Color Palette: An articulate presentation of your brand’s color scheme, including primary and secondary colors. Each color is explained in terms of its emotional resonance and role within the brand narrative, with clear instructions on appropriate usage, combinations, and accessibility considerations. 3. Imagery Direction: Strategic guidance on the selection and treatment of imagery, including style, tone, and thematic consistency. This section ensures all visual content—photography, illustrations, and graphics— reinforces the brand’s personality and communicates the intended message effectively across various media. This style guide serves as an essential reference to preserve the consistency and visual impact of your brand across every touchpoint.

• Social Media Assets

  The visual identity includes 9 custom-designed social media assets that define and express the core of your brand. Each asset is carefully crafted with thoughtful attention to typography, color, composition, and overall design to form a cohesive, meaningful expression of your brand’s identity. These posts are created using your new visual identity and are meant to help you share your brand story with clarity and purpose.