Brand Identity
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About this service
Summary
What's included
Brand Questionnaire
A questionnaire to helps us hone in on the core of your business and form the strategy behind your visual identity.
Brand Strategy
The insights from your brand clarity questionnaire are translated into your brand strategy – covering brand archetype, values, tone of voice, target audience personas, and more.
Creative Direction
Based on Brand Strategy & Questionnaire, you'll be presented with 2 directions to choose from.
Logo Suite
Main, alternative, and submark logos – these variations are designed to cover a multitude of applications. Final logo files include PNG, JPG, and SVG formats in both CMYK and RGB color modes. Font licences, Copyrighting, and Trademarking not included.
Typography & Color Palette
Font pairings to complement the rest of your brand identity, as well as an intentionally curated palette – to represent your brand personality, evoke emotion, and communicate your brand values.
Brand Presentation
Once we’ve designed your brand concept, you will receive a PDF including the logo variations, brand palette, typography styling, and various application mockups.
Refinements
Up to two (2) rounds of minor refinements.
Brand Guidelines
A comprehensive PDF file that covers usage for each logo variation, brand colors, typography styling, and application mockups
Recommendations
(5.0)
Freelancer • Aug 19, 2024
Recommended
It was a pleasure working with Shannon! She provided very helpful rounds of feedback which helped take the project over the finish line very quickly. I hope to work with Shannon again in the near future! Thank you. :-)
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