What's included

• Brand Questionnaire

  A questionnaire to helps us hone in on the core of your business and form the strategy behind your visual identity.

• Brand Strategy

  The insights from your brand clarity questionnaire are translated into your brand strategy – covering brand archetype, values, tone of voice, target audience personas, and more.

• Creative Direction

  Based on Brand Strategy & Questionnaire, you'll be presented with 2 directions to choose from.

• Logo Suite

  Main, alternative, and submark logos – these variations are designed to cover a multitude of applications. Final logo files include PNG, JPG, and SVG formats in both CMYK and RGB color modes. Font licences, Copyrighting, and Trademarking not included.

• Typography & Color Palette

  Font pairings to complement the rest of your brand identity, as well as an intentionally curated palette – to represent your brand personality, evoke emotion, and communicate your brand values.

• Brand Presentation

  Once we’ve designed your brand concept, you will receive a PDF including the logo variations, brand palette, typography styling, and various application mockups.

• Refinements

  Up to two (2) rounds of minor refinements.

• Brand Guidelines

  A comprehensive PDF file that covers usage for each logo variation, brand colors, typography styling, and application mockups