Brand Foundation

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About this service

Summary

For clients who need a strong start without the full system. The essentials, distilled. A focused brand foundation that gives you clarity and confidence without the extra layers of a full identity system.

What's included

  • Brand Questionnaire

    A questionnaire to helps us hone in on the core of your business and form the strategy behind your visual identity.

  • Creative Direction

    Based on Brand Strategy & Questionnaire, you'll be presented with 2 directions to choose from.

  • Logo Suite

    Main, alternative, and submark logos – these variations are designed to cover a multitude of applications. Final logo files include PNG, JPG, and SVG formats in both CMYK and RGB color modes. Font licences, Copyrighting, and Trademarking not included.

  • Typography & Color Palette

    Font pairings to complement the rest of your brand identity, as well as an intentionally curated palette – to represent your brand personality, evoke emotion, and communicate your brand values.

Recommendations

(5.0)

Andrew Ehrensperger

Freelancer • Aug 19, 2024

It was a pleasure working with Shannon! She provided very helpful rounds of feedback which helped take the project over the finish line very quickly. I hope to work with Shannon again in the near future! Thank you. :-)


Skills and tools

Brand Design

Brand Strategist

Digital Marketer

Adobe Illustrator

Adobe Illustrator

Adobe InDesign

Adobe InDesign

Adobe Photoshop

Adobe Photoshop

Adobe XD

Adobe XD

Figma

Figma

Industries

Fitness & Wellness
Healthcare
Retail