UX Strategy and Design

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About this service

Summary

I help businesses and individuals create digital products that are easy to use and support their growth goals. Drawing from my background in business strategy and information science, I research what users need, design intuitive solutions, and provide clear plans for implementation. My approach combines user research, strategic thinking, and practical design to build products that work for both users and businesses.

What's included

  • Discovery & Strategy Report

    - User Research Findings: Analysis of user interviews, surveys, and behavioral data that reveals key user needs and pain points - Competitive Analysis: Evaluation of direct and indirect competitors to identify market opportunities and differentiation strategies - Strategic Recommendations: Actionable insights and priorities based on research findings and business objectives - Project Roadmap: Timeline of key milestones and deliverables aligned with your business goals

  • Information Architecture

    - Sitemap: Visual hierarchy showing how all pages and content are organized and connected - User Flows: Step-by-step visualization of how users move through key tasks and features - Content Structure: Organization framework for your content that maximizes findability and engagement - Navigation Patterns: Strategic layout of menus and links that helps users find what they need effortlessly

  • UX Design Package

    - Wireframes: Low-fidelity layouts showing the structure and functionality of key pages and features - Interactive Prototypes: Clickable mockups demonstrating core user interactions and flows - UI Specifications: Detailed documentation of design elements, interactions, and behaviors - Design System: Reusable components and guidelines ensuring consistent user experience

  • Implementation Guide

    - Development Specs: Technical requirements and guidelines for implementing the design - Design Handoff: Production-ready design assets and documentation for your development team - Asset Library: Organized collection of all design files, images, and resources - Implementation Plan: Step-by-step guide for bringing the design to life

Example projects

COMING SOON: Schupbach’s Sporting Goods Website Redesign - fwd …

COMING SOON: Summit Pulse Endurance Coaching Website Redesign -…

Helping a Vein Surgeon Build Trust and Accessibility in a New M…


Skills and tools

Product Designer

UX Designer

UX Engineer

Figma

Figma

Framer

Framer

Octopus.do

Octopus.do

Penpot

Penpot

Webflow

Webflow