Amazon PPC
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About this service
Summary
What's included
Amazon PPC Optimization
π Campaign Strategy Development: Design and implement a tailored PPC strategy to maximize visibility and sales. π Keyword Research: Conduct thorough research to identify high-performing and relevant keywords for ads. π Ad Creation: Develop compelling ad copy and visuals to attract potential customers. π Bid Management: Optimize bids to ensure cost-effective ad placements and maximize return on ad spend (ROAS). π Campaign Setup and Launch: Configure and launch PPC campaigns on Amazon, targeting the right audience. π Performance Monitoring: Regularly track and analyze key metrics such as CTR, CPC, conversion rates, and ACOS. π Budget Management: Allocate and manage the PPC budget to maximize effectiveness and minimize waste. π A/B Testing: Implement A/B tests on ads to determine the best-performing elements. π Competitive Analysis: Monitor competitorsβ PPC activities to stay competitive and adjust strategies accordingly. π Optimization: Continuously optimize campaigns based on performance data to improve results. π Reporting: Provide detailed reports on campaign performance and offer actionable insights for improvement. π Product Targeting: Identify and target specific products and categories to enhance ad relevance and performance. π Negative Keyword Management: Regularly update and manage negative keywords to improve ad efficiency. π Campaign Scaling: Strategically scale successful campaigns to increase reach and sales. π Client Communication: Regular updates and strategy sessions with clients to align PPC efforts with business goals.
Skills and tools
eCommerce Manager
Amazon Ads
Amazon Brand Analytics
Helium10
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