Unique, evocative brand name and tag line development
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About this service
Summary
I've worked with clients to develop brand names across industries including B2B, tech, CPG, coaching, agencies, lifestyle brands and more. I deliver well-researched, unique, and diverse names based on your naming criteria, always taking into consideration readability, logo design, social media and other practical factors.
Process
We begin with a discovery call so I can learn more about your company or brand, and any criteria you have for your name (length, style preferences, inspiration, etc.). I then independently research the market and competition, and come up with the first batch of names for you to respond to. Based on your feedback, I deliver a second batch if needed. There is always the option to continue with additional rounds for an additional fee--naming is a very creative and subjective process, and can potentially be done in one round or ten, it's very dependent upon the individual preference.
What's included
Brand Name & Tag Line Development
You will receive 5 company or brand names that express your unique selling point, brand personality, and the feeling you want to create for your audience. Names will be researched and based on competitive analysis to ensure you are differentiated. Deliverable includes: - 5 well-researched, unique name recommendations based on your brand's unique selling point and character, with explanations - Domain availability research, and trademark research - 5 Tag lines - 1 round of revision
Skills and tools
Brand Strategist
Marketing Strategist
Market Researcher
Adobe Photoshop
Canva
Figma
Google Docs
Microsoft Word
Industries
Business Development
Marketing
Brand Marketing
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