Brand Strategy Guidelines | Positioning, Story, Brand VoiceShelby Chambers
Brand strategies are critical to keeping your brand consistent and your messaging clear. I develop brand positioning strategies for clients to define their brand's value proposition, mission, core values, and personality, clarifying the brand's reason for being, and strengthening it's relationship with customers.
As a consultant, I've worked with companies of all sizes and industries to develop positioning strategies that find their sweet spot: apart from the competition, but perfectly synced with the needs of their customers.
What's included
Brand Strategy Deliverable
Proper brand positioning identifies what your unique point of differentiation is, how to message that to the correct audience, and how to stand apart from competitors. I will develop a brand positioning strategy that determines your brand's unique selling points, how to message those, and what your brand should look, sound, and feel like to your customers.
Services include the following, and I can work with you to determine what should be included in your brand's strategy documentation.
- Brand positioning
- Value proposition/unique selling point development
- Mission statement
- Value statement
- Brand stories
- Brand voice development
- Brand archetypes
- Customer personas
- SWOT analysis
- Founder bios
- Brand naming
- Tag line/slogan development
- Key messaging development
FAQs
2-3 weeks depending on the scope we decide on.
There is one round of revision included in the scope of work.
Shelby's other services
Contact for pricing
Tags
Adobe Photoshop
Figma
Brand Strategist
Marketing Strategist
Market Researcher
Service provided by
Shelby Chambers Paris, France
Brand Strategy Guidelines | Positioning, Story, Brand VoiceShelby Chambers
Contact for pricing
Tags
Adobe Photoshop
Figma
Brand Strategist
Marketing Strategist
Market Researcher
Brand strategies are critical to keeping your brand consistent and your messaging clear. I develop brand positioning strategies for clients to define their brand's value proposition, mission, core values, and personality, clarifying the brand's reason for being, and strengthening it's relationship with customers.
As a consultant, I've worked with companies of all sizes and industries to develop positioning strategies that find their sweet spot: apart from the competition, but perfectly synced with the needs of their customers.
What's included
Brand Strategy Deliverable
Proper brand positioning identifies what your unique point of differentiation is, how to message that to the correct audience, and how to stand apart from competitors. I will develop a brand positioning strategy that determines your brand's unique selling points, how to message those, and what your brand should look, sound, and feel like to your customers.
Services include the following, and I can work with you to determine what should be included in your brand's strategy documentation.
- Brand positioning
- Value proposition/unique selling point development
- Mission statement
- Value statement
- Brand stories
- Brand voice development
- Brand archetypes
- Customer personas
- SWOT analysis
- Founder bios
- Brand naming
- Tag line/slogan development
- Key messaging development
FAQs
2-3 weeks depending on the scope we decide on.
There is one round of revision included in the scope of work.
Shelby's other services
Contact for pricing