Brand Strategy Guidelines | Positioning, Story, Brand Voice by Shelby Chambers

Brand Strategy Guidelines | Positioning, Story, Brand Voice by Shelby ChambersBrand Strategy Guidelines | Positioning, Story, Brand Voice by Shelby Chambers

Brand Strategy Guidelines | Positioning, Story, Brand Voice

Shelby Chambers

Contact for pricing

About this service

Summary

Brand strategies are critical to keeping your brand consistent and your messaging clear. I develop brand positioning strategies for clients to define their brand's value proposition, mission, core values, and personality, clarifying the brand's reason for being, and strengthening it's relationship with customers.

As a consultant, I've worked with companies of all sizes and industries to develop positioning strategies that find their sweet spot: apart from the competition, but perfectly synced with the needs of their customers.

FAQs

How long does the process take?
2-3 weeks depending on the scope we decide on.
How many rounds of revision are included?
There is one round of revision included in the scope of work.

What's included

Brand Strategy Deliverable
Proper brand positioning identifies what your unique point of differentiation is, how to message that to the correct audience, and how to stand apart from competitors. I will develop a brand positioning strategy that determines your brand's unique selling points, how to message those, and what your brand should look, sound, and feel like to your customers. Services include the following, and I can work with you to determine what should be included in your brand's strategy documentation. - Brand positioning - Value proposition/unique selling point development - Mission statement - Value statement - Brand stories - Brand voice development - Brand archetypes - Customer personas - SWOT analysis - Founder bios - Brand naming - Tag line/slogan development - Key messaging development

Skills and tools

Brand Strategist

Marketing Strategist

Market Researcher

Adobe Photoshop

Figma

Industries

Marketing

More services

Unique, evocative brand name and tag line development

Contact for pricing