Brand Strategy Guidelines | Positioning, Story, Brand Voice

Shelby Chambers

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About this service

Summary

Brand strategies are critical to keeping your brand consistent and your messaging clear. I develop brand positioning strategies for clients to define their brand's value proposition, mission, core values, and personality, clarifying the brand's reason for being, and strengthening it's relationship with customers.
As a consultant, I've worked with companies of all sizes and industries to develop positioning strategies that find their sweet spot: apart from the competition, but perfectly synced with the needs of their customers.

Process

We begin with a discovery call to learn more about your company, services or offering. I then lead you through a series of questions that help me to arrive at the brand we're trying to develop. Next, I independently conduct the necessary background and competitive research to properly position your brand. I then develop the brand strategy documentation for you to review and provide notes on. Finally, I deliver a final draft that will include the necessary brand strategy framework for you to have a clear sense of your brand and what it stands for to guide your ongoing marketing efforts.

FAQs

  • How long does the process take?

    2-3 weeks depending on the scope we decide on.

  • How many rounds of revision are included?

    There is one round of revision included in the scope of work.

What's included

  • Brand Strategy Deliverable

    Proper brand positioning identifies what your unique point of differentiation is, how to message that to the correct audience, and how to stand apart from competitors. I will develop a brand positioning strategy that determines your brand's unique selling points, how to message those, and what your brand should look, sound, and feel like to your customers. Services include the following, and I can work with you to determine what should be included in your brand's strategy documentation. - Brand positioning - Value proposition/unique selling point development - Mission statement - Value statement - Brand stories - Brand voice development - Brand archetypes - Customer personas - SWOT analysis - Founder bios - Brand naming - Tag line/slogan development - Key messaging development

Skills and tools

Brand Strategist
Marketing Strategist
Market Researcher
Adobe Photoshop
Figma

Industries

Marketing
Business Development
Brand Marketing

Work with me

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Unique, evocative brand name and tag line development

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