SaaS teams often hire a motion designer first, then get stuck in messy revision loops because no one nailed down the story or visual direction upfront. I close that gap before it open, figuring out the script, shots, and story first, so your designer isn't guessing. I lead the full pre-production of your SaaS promo, launch, or explainer video. So by the time animation starts, every decision has already been made.

Script development (with alternates and competitor/inspiration research)

Mood boarding and visual direction (color, type, motion style, shot references)

Direction notes for your motion designer or freelancer — delivered as Loom walkthroughs or live sessions

Ongoing creative oversight so the final video matches the original vision

SaaS founders/marketing teams planning a launch or promo video

Teams who already have a motion designer but need creative leadership

Anyone who wants a clear, directed process instead of guesswork

Script, mood board, direction notes (Loom/live), and ongoing creative check-ins through production.

Typically 3 days, Max 5 days, depending on scope and revisions.