This isn't a Pinterest board of random inspiration. It's built from real research on your product and market, which means it actually completes your brand identity, not just decorates it.

Before any video gets made, I dig into your SaaS properly, and then translate that research into a moodboard that becomes your brand's visual foundation.

SaaS research: your product, positioning, and any upcoming features or launches worth reflecting visually

Competitor research: how similar SaaS brands are visually positioning themselves, and where you can differentiate

A complete moodboard covering color, typography, motion style, and shot/style references

Direction notes explaining the reasoning behind each choice

Once built, this moodboard becomes a reusable reference for future product videos, feature launches, or any content creators/freelancers you bring on later. One sprint, reused across everything that follows.

SaaS teams without a strong existing Figma/asset library

Founders planning multiple videos or ongoing content, not just one

Anyone who wants visual direction backed by research, not guesswork

Typically 3 days.