Description:
User personas are fictional characters created based on user research to represent the different user types that might use a service, product, site, or brand in a similar way. These personas help in understanding the users' needs, experiences, behaviors, and goals.
Details:
Format: PDF, Figma or Google Docs
Quantity: 3-5 personas, depending on the project scope
Revisions: Up to 2 rounds of revisions
Includes:
Demographic information
User goals and pain points
Behavioral patterns
Motivations and frustrations
Scenarios and user stories