What's included

• Research and Strategy

  Research and Strategy - Audience analysis report - Competitor landing page review - Conversion goal definition document

• Design Concepts &

  - 2/3 initial design concepts - Mood board for visual direction

• Wireframes

  - Low-fidelity wireframe of page structure - High-fidelity wireframe with content placement

• Visual Design

  - Full-color mockup of the landing page - Mobile-responsive design version - Design System & Component Library

• Conversion Elements & Content Integration

  - Call-to-action (CTA) button designs - Form design and optimization - Copywriting suggestions for headlines and key sections - Placement of client-provided content

• Interactive Prototype & Final Design Files

  - A clickable prototype for user testing and client review - Source files in agreed-upon format (e.g., Sketch, Figma, PSD) - Exported assets for development (images, icons, etc.)

• Developer Handoff

  - Detailed design specifications - Style guide for consistent implementation