Complete brand identity package for businesses who dare to differ. For businesses who've outgrown their brand and are looking to enter the next step of growth fully aligned on strategy, tone of voice, and visuals. The process:

Kick-off questionnaire & brand discovery call - we fill in the questionnaire on the top-level business & audience specifics to get an idea of where the brand is at, and where it's going. Then we get on a call to discuss this in detail and lay down the plan of work.

Brand strategy exercises - we work through specific market-oriented exercises to find the big idea that let us be THE one in the field.

The clarity document - everything we've gathered above, condensed into a single source of truth that guides every further decisions and clears areas of doubt.

Stylescapes - think of it as customized moodboards, tailored specifically to your brand situation. The result is three distinct boards that show how the brand world could look like, with one chosen to proceed forward as a brand visual direction.

Logo development - we sketch, iterate, refine and land on a mark that's distinct, timeless and relevant to the brand's big idea.

Final brand work & guidelines - I design the remaining pieces of identity, collateral, complete logo suite and a guideline document that acts as a core source of truth for further brand expansion.

Ongoing support - after the project is complete, I'm available for any further design requests to help the brand application or expansion go as smooth as possible (unless minor, this comes at a separate cost which can be turned into the social media / ads maintenance monthly package).

Business discovery call

Brand strategy & exercises

Tone of voice recommendations

Complete logo suite to work across every format

Typography & hierarchy

Brand color system, combinations with type and application

Brand elements & graphics

Set of 5 custom brand illustrations

Set of 9 social media post templates

Social profile icon & banner

Brand guideline deck with usage examples & extended brand application based on your business (40-60 pages)