The brand identity foundation for those who move fast, but would love to build appeal with the audience & stand out from the get go.

It's a simplified brand process, sprint-alike, with the key goal to get you up and running fast with core visual identity elements, and a guidance on how to implement it for further growth. The process:

Kick-off questionnaire & brand discovery call - we fill in the questionnaire on the top-level business & audience specifics to get an idea of where the brand is at, and where it's going. Then we get on a call to discuss this in detail and lay down the plan of work.

The "vibe check" visual excercise - I collect relevant visual references of logo styles, color combinations, and iconography and ask you to choose what you love, what you hate, and why. This allows us to get on the same page in terms of visual taste and pave the path for the first concept work.

Visual directions - I create two distinct concepts that include logo, base set of color, type and one application example for review.

Final brand work & guidelines - after step 3 is approved, I design the remaining pieces of identity, collateral and a guideline document that acts as a core source of truth for further brand expansion.

Ongoing support - after the project is complete, I'm available for any further design requests to help the brand application or expansion go as smooth as possible (unless minor, this comes at a separate cost which can be turned into the social media / ads maintenance monthly package).

Business discovery call

Condensed brand strategy

Logo primary & Logo secondary

Core type system: primary, body, accent

Core brand colors & usage ratio

Set of 3 social media post templates

Social profile icon & banner

Core brand deck with usage examples & brand application (20-25 pages)