Digital Media Specialist

Shambhavi Mate

(0)

Starting at

/hr

About this service

Summary

A Digital Marketing Manager with over 6 years of proven expertise in integrated marketing, digital and content strategy, and campaign planning. Demonstrated experience at leading multinational agencies such as Weber Shandwick, McCann, and Publicis, managing comprehensive digital marketing operations for both B2B and B2C brands. Highly skilled in SEO, SEM, social media, paid media, and brand strategy, with a strong emphasis on creating cohesive and impactful digital media strategies. Known for delivering results-driven solutions and successfully navigating complex marketing landscapes.

Process

To ensure smooth project deliveries, follow this streamlined process:

1. Initial Consultation:

Conduct a discovery call to understand client needs, review existing materials, and define project scope, deliverables, timelines, and budget.

2. Proposal and Agreement:

Develop a detailed proposal with strategy, deliverables, timeline, and cost; finalize with a contract and obtain client approval.

3. Research and Planning:

Perform market research, competitor analysis, and audience insights; develop a digital marketing strategy and content calendar.

4. Execution:

Create and optimize content, launch and manage paid media campaigns, and implement SEO improvements.

5. Monitoring and Optimization:

Track performance metrics using analytics tools, adjust strategies based on data, and regularly update the client.

6. Reporting:

Provide a detailed performance report, offer insights and recommendations, and discuss future actions with the client.

7. Client Feedback and Closure:

Gather client feedback, address final queries, and ensure all deliverables and payments are completed.

8. Post-Project Follow-Up:

Check-in after a few weeks to review the impact, offer additional support, and update the client on relevant industry trends.

What's included

Market Analysis
Conduct research to analyze current market trends, understand target audience behaviour, and assess the competitive landscape. This process identifies key opportunities for growth and potential challenges, informing strategic decisions and marketing approaches.
Integrated Approach
Develop a comprehensive strategy that integrates SEO, SEM, social media, content marketing, and paid advertising to create a unified brand message and optimize outreach. This approach includes platform-specific strategies tailored to each channel, ensuring they work synergistically to enhance visibility, drive targeted traffic, and engage the audience effectively.
SEO Optimization and PPC Management
Optimize website content by conducting thorough keyword research and implementing on-page SEO best practices to improve search engine rankings and increase organic traffic. Manage PPC campaigns by creating targeted ads, setting strategic bids, and continuously monitoring performance to drive high-quality traffic and maximize conversions. Adjust strategies based on data insights to ensure effective and efficient campaign results.
Content Creation and Distribution
Develop and design compelling content tailored to your brand’s voice and audience interests, including articles, graphics, and videos. Distribute this content across relevant platforms—such as social media, blogs, and email newsletters—to enhance brand awareness, foster audience engagement, and drive interactions. Regularly evaluate content performance and adjust distribution strategies to ensure maximum impact and reach.
Paid Media Campaign
Launch and manage search ads, display ads, and retargeting campaigns to boost visibility and drive targeted traffic. Optimize ad creatives and targeting to maximize ROI and improve campaign performance.
Performance Measurement and Optimization
Establish clear, measurable goals and benchmarks for marketing efforts, then continuously monitor performance metrics to evaluate success. Use insights to adjust strategies and tactics, ensuring optimization of results and alignment with business objectives.

Skills and tools

Brand Strategist

Market Researcher

Digital Marketing Specialist