Integrated Brand Marketing

Starting at

$

35

/hr

About this service

Summary

A comprehensive Integrated Brand Marketing Strategy Document and Execution Plan aligns brand goals with strategic marketing initiatives. With over 6 years of experience at leading agencies like Weber Shandwick, McCann, and Publicis, this service delivers cohesive marketing strategies that encompass market analysis, campaign planning, and performance optimization. The unique approach integrates data-driven insights with creative solutions to ensure a consistent brand presence and measurable results across all channels.

What's included

  • Market Research and Analysis:

    Conduct thorough research to understand market trends, consumer behaviour, and the competitive landscape. Identify opportunities and challenges that impact the brand’s positioning and market presence.

  • Strategic Planning:

    Develop a comprehensive brand marketing strategy that integrates various channels such as digital, social media, content marketing, and traditional advertising. Align the strategy with overall business objectives and target audience needs.

  • Campaign Development and Execution:

    Create and implement integrated marketing campaigns that leverage multiple touchpoints and platforms. Coordinate content creation, media planning, and promotional activities to ensure a unified brand message.

  • Consistency and Alignment:

    Ensure brand messaging and visuals are consistent across all channels and marketing materials. Monitor and adjust strategies to maintain alignment with brand values and market positioning.

  • Performance Monitoring and Optimization:

    Track and analyze campaign performance using key metrics and analytics tools. Provide data-driven recommendations for optimizing campaigns and improving brand impact.


Skills and tools

Marketing Analytics Specialist

Marketing Strategist

Business Strategist

Google Ads

Google Ads

Google Analytics

Google Analytics

SEMrush

SEMrush

Slack

Slack

Sprout Social

Sprout Social

Industries

Marketing