Brand Messaging and Guidelines Package

Pranav Jayaraman

(0)

Starting at

$

1,500

About this service

Summary

Scope: I help businesses develop a strong and consistent brand identity by creating messaging guidelines that reflect their values and resonate with their target audience.
Timeline: This service typically takes 2-4 weeks to complete, depending on the complexity of the brand and the client's responsiveness.
Getting started: To get started, I will need a comprehensive brief from the client outlining their business goals, target audience, and key differentiators. The more information you're able to give me the better I am able to create a compelling package for you.
Project Success: The client is satisfied with the messaging and guidelines package, and that it accurately reflects their brand identity and resonates with their target audience.

What's included

  • Brand positioning statement

    A succinct statement that captures the unique value proposition of the brand, the target audience, and the brand's competitive differentiators.

  • Brand messaging guide

    A comprehensive guide that defines the key messages and talking points for the brand, outlining the brand's personality, tone of voice, and overall messaging strategy.

  • Brand tone of voice guidelines

    A detailed guide that provides specific guidance on the appropriate language, tone, and style to use when communicating on behalf of the brand.

  • Brand personality guide

    A guide that outlines the brand's personality traits and characteristics, including its values, culture, and mission.

  • Brand story

    A narrative that communicates the history, vision, and mission of the brand, and its key milestones and accomplishments.

Duration

2-4 weeks

Skills and tools

Copywriter
G Suite

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