Product Design & Strategy (Hourly)

Piet Aukeman

Starting at

150

/hr

About this service

Summary

Hourly is best for projects that are more ambiguous or amorphous and have less clear end dates associated with them, such as unblocking design, increasing velocity, or more general design support needs. For more clearly defined asks, see my (Fixed-fee) service listed.

Comprehensive Expertise: I combine 12+ years of design experience, sharp product intuition, strategic product thinking, and efficient project management to deliver end-to-end solutions. This ensures your project is well-crafted, strategically aligned, and executed on time. Tailored Solutions: I adapt my approach to your unique goals, whether you need MVP design, product-market fit validation, or streamlined project execution.

Scalable Impact: My proven methodologies and clear deliverables empower your team, leaving you with a tangible roadmap for growth.

What's included

🔍 Discovery and Research
Conduct stakeholder interviews to define goals and challenges. Perform market research and competitor analysis. Identify user personas, pain points, and opportunity areas.
📍 Strategy and Planning
Develop a product strategy aligned with business goals. Prioritize features based on user needs and ROI. Create a high-level roadmap with phased deliverables.
✏️ Design and Prototyping
Craft wire frames and user flows to validate concepts. Design high-fidelity prototypes for stakeholder buy-in. Conduct usability testing to refine designs.
💎 Craft and Polish
Work with engineers on overseeing design implementation. Translate design and user intent to development teams. Ensure fit and finish of builds prior to launch.
🚀 Launch and Post-Launch Optimization
Support go-to-market strategy/alignment and plan launch roadmaps. Gather post-launch feedback to drive iterations. Recommend scaling opportunities and future roadmap revisions.
🤝 Wrap-Up and Handoff
Deliver all project materials and documentation. Provide training or onboarding sessions for internal teams. Offer ongoing support or retainers for future needs.

Example projects