Social Media Marketing (Targeted Instagram & Facebook Ads)

Jamie Santos

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About this service

Summary

I create and manage targeted social media ad campaigns tailored to your business goals, leveraging my extensive industry knowledge and hands-on experience from running ads for my own ventures. What sets me apart is my deep understanding of market trends and audience behavior, ensuring your campaigns are both strategic and impactful.

Process

Discovery and Goal Setting

What to Expect: We’ll start with a detailed discussion about your business goals, target audience, and what you hope to achieve with your ads. I’ll help you define clear objectives and key performance indicators (KPIs) to measure success.

Onboarding and Meta Business Suite Setup

I’ll guide you through granting access to your Meta Business Suite account or help you set up a new one if needed.

Creating Your Ad Content

What You’ll Receive: I’ll design engaging ad visuals and write compelling copy based on our strategy. This may include utilizing a drive to have access to any marketing materials, photos or videos I can utilize to create the ads. You’ll have the opportunity to review and provide feedback on the ads before they go live.

Setting Up Your Campaign & Launching

What I Do: I’ll set up your campaign in Meta Business Suite, including defining the target audience, budget, placements, and scheduling. I’ll upload your approved ads, ensure everything is correctly configured, and then launch the campaign. Once live, I’ll monitor performance closely and keep you updated on key metrics like impressions, clicks, and conversions.

Optimizing for Success

What I Do: I’ll analyze the performance data and make adjustments to improve results. This may include tweaking targeting, bidding, or ad content based on what’s working best.

Reviewing Reports & Planning Ahead

What to Expect: On a biweekly or monthly basis, we will meet so I can provide you with easy-to-understand reports that highlight campaign performance and return on investment (ROI). I’ll also share insights and recommendations for future campaigns. We’ll review the campaign results together, discuss what worked well, and plan next steps. Your feedback will help shape future strategies.

What's included

Social Media Advertising
A detailed plan outlining campaign objectives, target audience, and key performance indicators (KPIs). Compelling ad copy tailored to your target audience and campaign goals. Scheduled ads for optimal times and dates based on audience activity. Ongoing management of ad placements, budgets, and bid strategies. Regular updates on ad performance metrics such as impressions, clicks, conversions, and cost-per-action. Alerts for any issues or opportunities to optimize the campaign. Regular meetings to go over detailed performance reports summarizing the results of the ad campaign, including key metrics and ROI analysis. Insights and recommendations for future campaigns based on performance data.

Example projects