Campaign strategy document

This document will outlines the overall strategy for the Google Ads campaign, including target audience, keywords, ad groups, ad types, and budget.

Keyword research report

This report will list relevant keywords and phrases that people are searching for on Google, along with search volume, competition, and suggested bids.

Ad copy

These are the actual ads that will be displayed on Google.

Ad performance reports

These reports will show the performance of the ads, including click-through rate, conversion rate, and cost per click.

Budget management

This will involve monitoring the campaign's spending and adjusting the budget as needed to maximize the campaign's ROI.

Conversion tracking setup

This will involve setting up conversion tracking to measure the success of the campaign, such as tracking leads or sales generated by the ads.