Designing Your Brand’s SoulValeska Calvo
This is for businesses and bold creators looking to shape their brand with a strategic approach—one that not only connects with their audience but also accelerates growth. It delivers: Brand strategy & Visual identity.
What's included
PHASE 01 - Getting to Know You
Before we dive into design, we take the time to understand your business: your goals, your audience, and what makes you unique. This helps us create a brand identity that truly represents you.
➡️ Key activities
We’ll start by defining the brief through a questionnaire and then have a meeting to discuss your business vision, mission, and values. After that, we’ll research industry trends, competitors, and market positioning. Finally, we’ll identify your ideal customer and understand their emotional triggers when it comes to design.
PHASE 02 - Setting the Foundation
This is where your brand starts taking shape. We define how your brand should look, sound, and feel—so everything is aligned with your business values and goals.
➡️ Key activities
We will clarify your brand’s message, tone, and personality, identify what makes your brand stand out from the competition and define how you want people to feel when they experience your brand.
PHASE 03 - Exploring Visual Directions
Now, we start bringing ideas to life. Before jumping into design, we explore different styles and directions to ensure we’re on the same page.
➡️ Key activities
We will create moodboards that capture your brand’s essence and share these ideas with you and refine them based on your feedback.
PHASE 04 - Designing Your Identity
Here’s where the magic happens! We take all the strategy and ideas and transform them into a strong, cohesive visual identity.
➡️ Key activities
We will design logo concepts that fit different use cases (e.g., social media, packaging, website), choose a color palette and typography that match your brand’s personality and develop additional elements like patterns, icons, or graphics to make your brand stand out.
PHASE 05 - REFINING
We want you to love your brand identity, so we take the time to fine-tune everything based on your feedback.
➡️ Key activities
We will present the designs and walk you through the creative choices and make adjustments to ensure your brand feels just right.
PHASE 06 - Handing Over Your New Identity
Once everything is finalized, we make sure you have all the tools you need to bring your brand to life seamlessly.
➡️ Key activities
We will deliver your brand assets in all the necessary formats and provide you a brand guidelines document so you can keep everything consistent.
PHASE 07 - Handing Over Your New Identity
We won’t just send you the files and disappear, we’ll guide you through the next steps so you feel confident using your new brand identity.
➡️ Key activities
We will have a final call to walk you through your new brand assets and answer any questions you have about applying your new identity.
FAQs
This process usually takes 3–4 weeks, depending on the project's scope and the feedback process.
Shaping your brand is a process we take seriously. Our goal is to help you transform your brand so it communicates the right message in the most effective way. Like anything of value and quality, this process takes time.
Yes, Add-ons such as logo animation, custom illustrations, social media templates, business cards, or packaging designs can be included for an additional fee.
Valeska's other services
Starting at$2,500
Duration3 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma
Brand Design
Brand Strategist
Digital Marketer
Service provided by
Valeska Calvo Brisbane City QLD 4000, Australia
Designing Your Brand’s SoulValeska Calvo
Starting at$2,500
Duration3 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma
Brand Design
Brand Strategist
Digital Marketer
This is for businesses and bold creators looking to shape their brand with a strategic approach—one that not only connects with their audience but also accelerates growth. It delivers: Brand strategy & Visual identity.
What's included
PHASE 01 - Getting to Know You
Before we dive into design, we take the time to understand your business: your goals, your audience, and what makes you unique. This helps us create a brand identity that truly represents you.
➡️ Key activities
We’ll start by defining the brief through a questionnaire and then have a meeting to discuss your business vision, mission, and values. After that, we’ll research industry trends, competitors, and market positioning. Finally, we’ll identify your ideal customer and understand their emotional triggers when it comes to design.
PHASE 02 - Setting the Foundation
This is where your brand starts taking shape. We define how your brand should look, sound, and feel—so everything is aligned with your business values and goals.
➡️ Key activities
We will clarify your brand’s message, tone, and personality, identify what makes your brand stand out from the competition and define how you want people to feel when they experience your brand.
PHASE 03 - Exploring Visual Directions
Now, we start bringing ideas to life. Before jumping into design, we explore different styles and directions to ensure we’re on the same page.
➡️ Key activities
We will create moodboards that capture your brand’s essence and share these ideas with you and refine them based on your feedback.
PHASE 04 - Designing Your Identity
Here’s where the magic happens! We take all the strategy and ideas and transform them into a strong, cohesive visual identity.
➡️ Key activities
We will design logo concepts that fit different use cases (e.g., social media, packaging, website), choose a color palette and typography that match your brand’s personality and develop additional elements like patterns, icons, or graphics to make your brand stand out.
PHASE 05 - REFINING
We want you to love your brand identity, so we take the time to fine-tune everything based on your feedback.
➡️ Key activities
We will present the designs and walk you through the creative choices and make adjustments to ensure your brand feels just right.
PHASE 06 - Handing Over Your New Identity
Once everything is finalized, we make sure you have all the tools you need to bring your brand to life seamlessly.
➡️ Key activities
We will deliver your brand assets in all the necessary formats and provide you a brand guidelines document so you can keep everything consistent.
PHASE 07 - Handing Over Your New Identity
We won’t just send you the files and disappear, we’ll guide you through the next steps so you feel confident using your new brand identity.
➡️ Key activities
We will have a final call to walk you through your new brand assets and answer any questions you have about applying your new identity.
FAQs
This process usually takes 3–4 weeks, depending on the project's scope and the feedback process.
Shaping your brand is a process we take seriously. Our goal is to help you transform your brand so it communicates the right message in the most effective way. Like anything of value and quality, this process takes time.
Yes, Add-ons such as logo animation, custom illustrations, social media templates, business cards, or packaging designs can be included for an additional fee.
Valeska's other services
$2,500