Strategic Brand Identity DesignSara Cudemo
This service combines strategy and design to craft a cohesive, high-performing brand identity — one that reflects your expertise, resonates with your audience, and positions you as a trusted choice in your industry.
It’s perfect for service providers, startups, and entrepreneurs ready to rebrand with intention and elevate their online presence. Together, we’ll define the foundations of your brand and translate them into a strategic, timeless visual identity that attracts the right clients and supports your next stage of growth.
What's included
Brand Strategy
A deep-dive strategy phase designed to clarify your business foundations and ensure every design decision has purpose.
We’ll define your mission, vision, audience, and positioning — and craft a clear creative direction that connects your strategy to your visual identity.
Includes:
✓ 3 strategy sessions
✓ Audience & competitor analysis
✓ Mission, vision & brand values definition
✓ Positioning & messaging overview
✓ Visual direction stylescape
Brand Identity Design
Your brand visuals brought to life with strategy at the core — distinctive, timeless, and fully aligned with your audience and goals.
Includes:
✓ Bespoke logo suite (primary, secondary, submark)
✓ Curated color palette & typography system
✓ Design elements (patterns, icons, or supporting graphics)
✓ Optional social media or marketing assets
Brand Guidelines
A complete brand guide (30+ pages) to ensure consistency across all touchpoints.
You’ll receive practical guidance on using your logos, colors, fonts, and assets — plus real-world mockups that show your new brand in action.
FAQs
You pay a fixed monthly or weekly rate and get me as your dedicated design partner. We focus on one task at a time — whether it’s brand strategy, logo design, or asset creation — with unlimited requests and revisions during your month. Once a task is completed and approved, we move to the next.
My process is highly collaborative and strategy-driven. We start by clarifying your goals and priorities, then I organize your tasks to deliver results efficiently. You’ll get access to a shared dashboard (I use Notion, but we can use other tools if you are not familiar with it) where you can submit tasks, track progress, and communicate directly with me.
We’ll have scheduled weekly check-ins to review progress, but you’ll also have continuous visibility over what’s being worked on. My goal is to feel like an extension of your team — not just a designer you hand work off to.
No problem! We can start with a free 15-minute discovery call to discuss your goals and determine the best direction and scope for your brand.
Typically 4–5 weeks, depending on feedback rounds and project scope. I’ll share a clear timeline once we begin.
Not at all! I work with clients globally and adapt meeting times to fit your schedule.
Example work
Contact for pricing
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma
Brand Design
Brand Strategist
Digital Marketer
Service provided by
Sara Cudemo proTurin, Italy
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- Rating
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- Followers
Strategic Brand Identity DesignSara Cudemo
Contact for pricing
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma
Brand Design
Brand Strategist
Digital Marketer
This service combines strategy and design to craft a cohesive, high-performing brand identity — one that reflects your expertise, resonates with your audience, and positions you as a trusted choice in your industry.
It’s perfect for service providers, startups, and entrepreneurs ready to rebrand with intention and elevate their online presence. Together, we’ll define the foundations of your brand and translate them into a strategic, timeless visual identity that attracts the right clients and supports your next stage of growth.
What's included
Brand Strategy
A deep-dive strategy phase designed to clarify your business foundations and ensure every design decision has purpose.
We’ll define your mission, vision, audience, and positioning — and craft a clear creative direction that connects your strategy to your visual identity.
Includes:
✓ 3 strategy sessions
✓ Audience & competitor analysis
✓ Mission, vision & brand values definition
✓ Positioning & messaging overview
✓ Visual direction stylescape
Brand Identity Design
Your brand visuals brought to life with strategy at the core — distinctive, timeless, and fully aligned with your audience and goals.
Includes:
✓ Bespoke logo suite (primary, secondary, submark)
✓ Curated color palette & typography system
✓ Design elements (patterns, icons, or supporting graphics)
✓ Optional social media or marketing assets
Brand Guidelines
A complete brand guide (30+ pages) to ensure consistency across all touchpoints.
You’ll receive practical guidance on using your logos, colors, fonts, and assets — plus real-world mockups that show your new brand in action.
FAQs
You pay a fixed monthly or weekly rate and get me as your dedicated design partner. We focus on one task at a time — whether it’s brand strategy, logo design, or asset creation — with unlimited requests and revisions during your month. Once a task is completed and approved, we move to the next.
My process is highly collaborative and strategy-driven. We start by clarifying your goals and priorities, then I organize your tasks to deliver results efficiently. You’ll get access to a shared dashboard (I use Notion, but we can use other tools if you are not familiar with it) where you can submit tasks, track progress, and communicate directly with me.
We’ll have scheduled weekly check-ins to review progress, but you’ll also have continuous visibility over what’s being worked on. My goal is to feel like an extension of your team — not just a designer you hand work off to.
No problem! We can start with a free 15-minute discovery call to discuss your goals and determine the best direction and scope for your brand.
Typically 4–5 weeks, depending on feedback rounds and project scope. I’ll share a clear timeline once we begin.
Not at all! I work with clients globally and adapt meeting times to fit your schedule.
Example work
Contact for pricing