Strategic Brand Identity Design

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About this service

Summary

This service combines strategy and design to craft a cohesive, high-performing brand identity — one that reflects your expertise, resonates with your audience, and positions you as a trusted choice in your industry.
It’s perfect for service providers, startups, and entrepreneurs ready to rebrand with intention and elevate their online presence. Together, we’ll define the foundations of your brand and translate them into a strategic, timeless visual identity that attracts the right clients and supports your next stage of growth.

FAQs

  • How many revisions are included?

    You pay a fixed monthly or weekly rate and get me as your dedicated design partner. We focus on one task at a time — whether it’s brand strategy, logo design, or asset creation — with unlimited requests and revisions during your month. Once a task is completed and approved, we move to the next.

  • How does it work?

    My process is highly collaborative and strategy-driven. We start by clarifying your goals and priorities, then I organize your tasks to deliver results efficiently. You’ll get access to a shared dashboard (I use Notion, but we can use other tools if you are not familiar with it) where you can submit tasks, track progress, and communicate directly with me. We’ll have scheduled weekly check-ins to review progress, but you’ll also have continuous visibility over what’s being worked on. My goal is to feel like an extension of your team — not just a designer you hand work off to.

  • What if I’m not sure what I need yet or the package is not suitable for me?

    No problem! We can start with a free 15-minute discovery call to discuss your goals and determine the best direction and scope for your brand.

  • How long does the process take?

    Typically 4–5 weeks, depending on feedback rounds and project scope. I’ll share a clear timeline once we begin.

  • We’re in different time zones. Will that be an issue?

    Not at all! I work with clients globally and adapt meeting times to fit your schedule.

What's included

  • Brand Strategy

    A deep-dive strategy phase designed to clarify your business foundations and ensure every design decision has purpose. We’ll define your mission, vision, audience, and positioning — and craft a clear creative direction that connects your strategy to your visual identity. Includes: ✓ 3 strategy sessions ✓ Audience & competitor analysis ✓ Mission, vision & brand values definition ✓ Positioning & messaging overview ✓ Visual direction stylescape

  • Brand Identity Design

    Your brand visuals brought to life with strategy at the core — distinctive, timeless, and fully aligned with your audience and goals. Includes: ✓ Bespoke logo suite (primary, secondary, submark) ✓ Curated color palette & typography system ✓ Design elements (patterns, icons, or supporting graphics) ✓ Optional social media or marketing assets

  • Brand Guidelines

    A complete brand guide (30+ pages) to ensure consistency across all touchpoints. You’ll receive practical guidance on using your logos, colors, fonts, and assets — plus real-world mockups that show your new brand in action.


Skills and tools

Brand Design

Brand Strategist

Digital Marketer

Adobe Illustrator

Adobe Illustrator

Adobe InDesign

Adobe InDesign

Adobe Photoshop

Adobe Photoshop

Adobe XD

Adobe XD

Figma

Figma