We already know that selling products online is the way of the future. Consumers no longer go directly to a shop to see a product before buying it. Writing product descriptions is therefore becoming a major challenge for companies that want to charm their potential customers and stand out in this vast digital world.

The qualities that product descriptions should embody are catchiness, clarity and conciseness. The product description should answer the following questions; what, how, and why. Those are the requirements I have when creating and writing a product description.

I was born and raised in Belgium, I am a native speaker of Dutch and French. I have been to school in Dutch my whole life, and I possess a French degree in Communications. With over 4-years of experience in sales, marketing, and operations, in an English speaking NGO. I can put myself in the shoes of potential customers and understand what they are looking for.