Discovering the project's expectation and the scope

Desk research and insights discovered on interviews with stakeholders (Optional)

Brand Strategy is a comprehensive plan that outlines how a company wants to position, differentiate, and promote its brand in the market. It's a roadmap that defines the brand's identity, values, target audience, and the methods it will use to communicate and engage with customers.

The visual and sensory elements that represent a brand and distinguish it from others in the market. It encompasses the tangible aspects that customers can see, hear, touch, and feel, creating a consistent and memorable experience. Key points of brand identity include: Logo: The primary visual symbol of the brand. Color Palette: A set of colors that represent the brand and evoke certain emotions. Typography: The specific fonts and typographic styles used in all brand communications, including headings, body text, and other design elements. Visual Elements: Beyond the logo, this includes graphics, patterns, and any other visual elements that contribute to the brand's identity. Photographic style Brand Guidelines: Detailed documentation that outlines how all these elements should be used across different platforms and materials to maintain consistency. Voice and Tone: The style and manner of communication used in messaging and content. It defines the brand's personality and how it communicates with its audience. (Optional and to be negotiated) Brand Story: The narrative or backstory behind the brand, its origins, values, and mission. This helps create an emotional connection with the audience.(Optional and to be negotiated)