What's included

• Visual identity assets

  The elements of a visual identity typically include: Logo: The primary symbol or mark that represents the brand. Colour Palette: A set of colors chosen to represent the brand, typically consisting of primary and secondary colors. Typography: Specific fonts and typographic styles used consistently in brand communications. Imagery Style: Guidelines for the types of images and visuals that represent the brand, including photography or illustration styles. Graphic Elements: Any additional design elements, patterns, or icons that contribute to the brand's visual language. Layouts and Templates: Standardized designs for various materials like business cards, letterheads, or social media posts that maintain visual consistency.

• Visual identity guideline

  A comprehensive documents that outline how a brand's visual identity should be applied across various mediums and platforms. They serve as a set of instructions and rules to maintain consistency in brand representation. Brand guidelines typically include: Logo Usage: Specifications on how the logo should be displayed, including size, placement, clear space, and variations (such as color options or monochrome versions). Color Palette: Defined primary, secondary, and accent colors along with their specific color codes (CMYK, RGB, HEX) for both print and digital use. Typography: Guidelines for fonts, including typefaces, font sizes, and styles for headings, subheadings, and body text. Imagery Guidelines: Guidance on the types of imagery to be used, preferred styles of photography or illustration, and how visuals should align with the brand's tone and values. Graphic Elements: Instructions on the use of additional graphic elements, patterns, icons, or other design elements that complement the brand. Layouts and Templates: Standardized layouts and templates for various collateral, such as stationery, advertisements, social media posts, and presentations.

• 3 touchpoints

  I will prove 3 stationary assets chosen by you