Visual Identity & Guidelines

Pro

Adhi Hertanto

Contact for pricing

About this service

Summary

What makes a brand truly unique and custom? I believe it's about making it just weird or strange enough to stand out from the expected, without going so far that it becomes ineffective. Finding that perfect balance is key 🚀

Process

Phase 1 / Discovery A workshop to understand the brand's goals, coupled with a curated selection of visual inspirations to guide the design process.

Phase 2 / Concepts Instead of focusing solely on the logo, we'll develop comprehensive visual identity concepts that include a color palette, font selections, supporting graphics, and application examples.

Phase 3 / Artworks & Guidelines Refining the visual identity and creating a guidelines manual.

FAQs

What's the price and timeline?
Each project is unique, so I avoid setting fixed prices. I adapt to your needs—offering a focused approach for smaller budgets and a comprehensive one for higher budgets. Timelines vary, too; I've completed identities in as little as two weeks, or taken up to two months when time allows for in-depth crafting.
Do you work on a project basis or ongoing contract?
I’m open to both, depending on your needs!

What's included

Visual Identity
You’ll get a custom logo (static and animated), color palette, font selection, and branded imagery. Imagery can include icons, illustrations, and photography styles.
Guidelines Manual
A go-to guide for your brand’s look and feel, with rules and examples for using your visuals. Includes templates for things like presentations, websites, event materials, and UI screens.

Example projects

Visual Identity & guidelines for Atlas 🧭

Visual identity & guidelines for Ace Mega ♻️

Logo Collection

Recommendations

(5.0)

Radial Path • Radial Path

Client • Mar 14, 2025

Recommended

Adhi has been amazing to work with. Super talented and creative. 5-star service from him, 100% recommended!

Eileen C • Digital

Client • Dec 10, 2024

Recommended

Adhi has excellent communication in English, is a good designer and gets what we were trying to do.

Adhistana Hertanto • Ace Mega Machineries

Client • Nov 8, 2024

Recommended

I wholeheartedly recommend Adhi, a talented Designer whose skill and dedication have greatly impacted our projects. For Ace Mega, he crafted a minimalist visual identity and added a human touch to our brand. Adhi’s flexible, hands-on style is ideal for startups seeking creative support to develop a strong brand presence from the ground up. Adhi’s ability to translate complex concepts into clear, engaging visuals makes him a true asset.

Kristof Radics

Client • Nov 8, 2024

Recommended

Adhi has been creating our marketing materials across Southeast Asia, both digital and hard copies. He has been an outstanding proffessional working with precesion to deliver for all of our marketing needs. He has been personally project managed the creation of our HQ's logo even throughout its construction. highly recomended

Skills and tools

Brand Designer

Graphic Designer

Logo Designer