Visual Identity & Brand Guidelines

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Adhi Hertanto

(3)

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About this service

Summary

Investor-Ready Visual Identity Design 🚀

I’ll create a visual identity that highlights what makes your brand unique and investor-ready. This includes a custom logo, color palette, fonts, and imagery. Brand guidelines will ensure consistent use, with templates for key materials like pitch decks, websites, and more—tailored for your startup's growth.

Let’s create something great together 😁

Process

Our Approach

Phase 1 / Discovery We'll start by conducting a brief interview to understand your brand's goals and preferences. Then, we'll present a curated selection of visual inspirations to guide the design process.

Phase 2 / Concepts Instead of focusing solely on the logo, we'll develop comprehensive visual identity concepts that include logo design, colour palette, typography supporting graphics and application examples. This ensures a cohesive and adaptable brand.

Phase 3 / Artworks & Guidelines Once the concept is approved, we'll refine the logo, colours, fonts, secondary graphics and application examples. We'll also create a comprehensive visual guidelines document to ensure consistency.

FAQs

What's the price and timeline?
Each project is unique, so I avoid setting fixed prices. I adapt to your startup’s needs—offering a focused approach for smaller budgets and a comprehensive one for higher budgets. Timelines vary, too; I've completed identities in as little as two weeks, or taken up to two months when time allows for in-depth crafting.
Do you work on a project basis or ongoing contract?
I’m open to both, depending on your needs. New clients often start with a single project, and if the identity covers a wide range of deliverables, we can move to an ongoing contract. This allows me to oversee execution and adapt the brand as it grows.

What's included

Visual Identity
You’ll get a custom logo (static and animated), color palette, font selection, and branded imagery. Imagery can include icons, illustrations, and photography styles.
Brand Guidelines
A go-to guide for your brand’s look and feel, with rules and examples for using your visuals. Includes templates for things like presentations, websites, event materials, and UI screens.

Example projects

Visual Identity & guidelines for Atlas 🧭

Visual identity & guidelines for Ace Mega ♻️

Logo Collection

Recommendations

(5.0)

Eileen C • Poly Studios

Client • Dec 10, 2024

Recommended

Adhi has excellent communication in English, is a good designer and gets what we were trying to do.

Adhistana Hertanto • Ace Mega Machineries

Client • Nov 8, 2024

Recommended

I wholeheartedly recommend Adhi, a talented Designer whose skill and dedication have greatly impacted our projects. For Ace Mega, he crafted a minimalist visual identity and added a human touch to our brand. Adhi’s flexible, hands-on style is ideal for startups seeking creative support to develop a strong brand presence from the ground up. Adhi’s ability to translate complex concepts into clear, engaging visuals makes him a true asset.

Kristof Radics

Client • Nov 8, 2024

Recommended

Adhi has been creating our marketing materials across Southeast Asia, both digital and hard copies. He has been an outstanding proffessional working with precesion to deliver for all of our marketing needs. He has been personally project managed the creation of our HQ's logo even throughout its construction. highly recomended

Skills and tools

Brand Designer

Logo Designer

Motion Designer