Marketing Strategy
Starting at
$
75
About this service
Summary
Textbook ventures is an education organization to empower graduates about entrepreneurship and newsletters are a touch point. The main archetype of readers is Genz, who is innovative and entrepreneurial. Matching their brand voice and sending newsletters using marketing automation tools like Mailchimp ensured we deliver our value clearly.
What's included
Customer Journey mapping
discussing touch points to build engaged relationships with customers
Brand strategy
Ensure a full funnel marketing strategy is used while ensuring it is keeping a consistent brand voice
Customer Archetype - how to target power users
Based on qualitative and quantitative inputs
Example projects
Skills and tools
Marketing Strategist
Miro