I help brands build a social presence that feels authentic, consistent, and worth following. Not one-off posts. A content system rooted in real stories, founder voice, and repeatable formats your audience actually engages with.

Most brands know they need to show up on social. The problem is doing it consistently without burning out or looking generic. I solve that by designing content frameworks built around what makes your brand specific: your process, your people, your point of view.

Content strategy — I identify the storytelling angles, series concepts, and content pillars that give your brand a sustainable publishing rhythm. No more staring at a blank calendar.

Short-form video direction — Creative direction for Reels, TikTok, and Stories. I design the visual approach, pacing, and composition so your videos feel intentional without feeling overproduced.

Social post design — Carousels, single posts, quote cards, and story sequences designed for engagement and visual consistency across platforms.

Founder-led storytelling — Content frameworks that put the founder's voice, process, and expertise at the center. This is what builds trust and community, not stock photography.

Web and digital touchpoints — When your social presence drives traffic, the landing experience needs to match. I design mobile-first web elements (ordering flows, landing sections, link-in-bio pages) that carry the brand through.

Discovery — I learn your brand, your audience, what's working, and what's not. We identify the 3-4 content pillars that will anchor your social presence.

Content system design — I build the visual framework, series concepts, and repeatable formats. This is the engine that makes consistent publishing possible.

Asset creation — I design and direct the first batch of content: posts, video concepts, stories, and any supporting web touchpoints.

Handoff + publishing guide — You get organized files, a content calendar framework, and clear guidance so your team can keep the momentum going.

Founders building a brand through their own voice and story

Small teams that need a content system, not just a designer

Brands transitioning from word-of-mouth to a real social presence

Companies where authenticity matters more than polish

I've built social content systems for food brands, wellness companies, cultural storytelling platforms, franchise marketing, and financial media. The common thread: brands where the story is the product.