Scalable Editorial Design System for Social by Scott DS YoungScalable Editorial Design System for Social by Scott DS Young
Scalable Editorial Design System for SocialScott DS Young
I design scalable content systems that give brands a repeatable way to show up on Instagram, LinkedIn, and social platforms without rebuilding every post from scratch.
Instead of one-off graphics, you get a complete editorial framework: a brand kit, a Figma component library, and a set of ready-to-use templates your team can customize and publish independently.
Sample editorial content posts
How it works:
Discovery call — I learn your brand voice, audience, content goals, and existing assets.
Brand kit development — Typography, color system, layout rules, and visual standards tailored to your platforms.
Brand kit — Visual identity foundation
Brand kit — Color system and typography
Template design — 5-8 editorial templates (carousels, stories, single posts, quote cards) built as reusable Figma components.
Brand kit — Logo Usage
Brand kit — Graphic Elements
Style guide — A short editorial guide covering tone, pacing, and visual consistency so your team stays on-brand without you.
Brand kit — Editorial style standards
Handoff + walkthrough — Organized Figma file with a recorded Loom walkthrough so your team knows exactly how to use everything.
Brand kit — Final system overview
Who this is for:
Founders and small teams publishing content but lacking a cohesive visual system
Brands transitioning from ad-hoc posting to editorial-quality social content
Marketing teams that need a designer to build the system, not run it forever
Every system I build is designed to scale. You get structure without rigidity, and consistency without monotony.
I design scalable content systems that give brands a repeatable way to show up on Instagram, LinkedIn, and social platforms without rebuilding every post from scratch.
Instead of one-off graphics, you get a complete editorial framework: a brand kit, a Figma component library, and a set of ready-to-use templates your team can customize and publish independently.
Sample editorial content posts
How it works:
Discovery call — I learn your brand voice, audience, content goals, and existing assets.
Brand kit development — Typography, color system, layout rules, and visual standards tailored to your platforms.
Brand kit — Visual identity foundation
Brand kit — Color system and typography
Template design — 5-8 editorial templates (carousels, stories, single posts, quote cards) built as reusable Figma components.
Brand kit — Logo Usage
Brand kit — Graphic Elements
Style guide — A short editorial guide covering tone, pacing, and visual consistency so your team stays on-brand without you.
Brand kit — Editorial style standards
Handoff + walkthrough — Organized Figma file with a recorded Loom walkthrough so your team knows exactly how to use everything.
Brand kit — Final system overview
Who this is for:
Founders and small teams publishing content but lacking a cohesive visual system
Brands transitioning from ad-hoc posting to editorial-quality social content
Marketing teams that need a designer to build the system, not run it forever
Every system I build is designed to scale. You get structure without rigidity, and consistency without monotony.