Web Copy That Leads to Conversions

Kat Calejo

(0)

Starting at

100

/hr

About this service

Summary

I provide expertly crafted web content tailored specifically for B2B audiences, leveraging my deep understanding of industry nuances and target market dynamics. My unique approach combines strategic messaging with SEO best practices to ensure your content not only engages and converts but also ranks effectively, positioning your business as an industry leader.

Process

Discovery Call

Objective: Understand your business goals, target audience, and key messaging.

Details: Discuss your brand’s voice, unique selling points, and any specific requirements or challenges you’re facing.

Content Strategy Development

Objective: Create a strategic plan that outlines content structure and key messages.

Details: Develop a content brief that includes a sitemap and page outlines.

Initial Draft

Objective: Write compelling web content for designated pages, such as home, about, services, and contact pages.

Details: Focus on engaging language, clear calls to action, and alignment with your brand’s tone and goals.

Client Review and Feedback

Objective: Gather your input to refine the content.

Details: Provide feedback on drafts, suggest revisions, and ensure the content meets your expectations and requirements.

Revisions and Finalization

Objective: Implement feedback to finalize the content.

Details: Make necessary adjustments, enhance SEO elements, and polish the content for consistency and clarity.

SEO Optimization

Objective: Ensure the content is optimized for search engines.

Details: Integrate targeted keywords, meta descriptions, and on-page SEO best practices to improve search visibility.

Delivery and Implementation

Objective: Provide the final content for publishing on your website.

Details: Deliver content in the required format and, if needed, assist with implementation or provide guidance for integration.

FAQs

Do you use AI to draft your content?
One thing you can always count on is that I will never rely on AI to write your content. While I might use AI to assist with outlining or overcoming writer’s block, the writing itself is done by me. Despite AI’s growing role in content marketing, I believe in the authenticity and originality that only a human writer can provide, ensuring your content is truly unique and free from plagiarism.
What industries do you specialize in?
This is a loaded question! In my (many) years as a copywriter, I’ve tackled a diverse range of industries, from canine food sensitivity testing to data interoperability and hospitality. That said, I'm interested in working with the following industries right now: B2B, Building Industry Marketing, Healthcare, Cybersecurity, Customer Experience, and FinTech.
Can you help with content strategy and planning?
Yes, I most definitely can. Please take a look at my services for more details.

What's included

Content Strategy and Brief
A detailed plan outlining the key messaging, target audience, and content structure for your website, ensuring alignment with your brand goals and user needs.
Initial Drafts
Compelling and strategically crafted content for web pages, including homepages, about pages, service descriptions, and other key sections, tailored to engage and convert visitors.
Revisions and Final Drafts
Revisions based on your feedback to refine and perfect the content, ensuring it meets your expectations and delivers a cohesive brand message.
SEO Optimization
Integration of client-provided targeted keywords and on-page SEO best practices to enhance search engine visibility and drive organic traffic to your website.
Bonus
A set of engaging calls-to-action and meta descriptions for each page to improve user engagement and click-through rates.

Example projects