Impactful White Papers That Establish Your Industry Leadership

Kat Calejo

(0)

Starting at

100

/hr

About this service

Summary

I specialize in crafting high-impact white papers, drawing on my extensive experience with over 20 successful projects. I understand the unique structure needed to captivate your audience and inspire them to act, turning cold leads into qualified prospects efficiently and effectively.

Process

Discovery Call: Let's get to know each other and see if we're a fit. If we are, we can discuss project details and timelines.

Getting to Work: I will create a comprehensive white paper outline using any documentation, information, and goals provided on/after our initial discovery call.

Feedback Round 1: The outline is sent to you for review.

Second Call: Discussing feedback and structural changes.

First Draft: This is the stage where I draft the white paper based on your structural feedback and section changes.

Feedback Round 2: The first draft is sent to you for review.

Final Draft: I apply your feedback and edits

Last Call: We discuss the white paper and any last-minute changes that may need to be made.

FAQs

Do you use AI to draft your content?
One thing you can always count on is that I will never rely on AI to write your content. While I might use AI to assist with outlining or overcoming writer’s block, the writing itself is done by me. Despite AI’s growing role in content marketing, I believe in the authenticity and originality that only a human writer can provide, ensuring your content is truly unique and free from plagiarism.
What industries do you specialize in?
This is a loaded question! In my (many) years as a copywriter, I’ve tackled a diverse range of industries, from canine food sensitivity testing to data interoperability and hospitality. That said, I'm interested in working with the following industries right now: B2B, Building Industry Marketing, Healthcare, Cybersecurity, Customer Experience, and FinTech.

What's included

Outline
A detailed outline presenting the proposed structure and key content of the white paper, giving you a clear roadmap of what to expect.
First Draft
After incorporating structural feedback, we’ll compile the content into a first draft, providing a solid base for further refinement.
Final Draft
The completed white paper, refined with your edits and feedback, ensuring it meets your expectations and fulfills its intended purpose.

Example projects