Email Marketing Design and Development

Chris O'Brien

Starting at

4,000

About this service

Summary

This project includes developing a strategic email marketing plan, implementing automated workflows, and creating promotional campaigns to boost engagement and sales. It involves audience segmentation, custom email design, compelling copywriting, and data-driven optimization. Regular performance reporting and analysis will ensure ongoing improvements and successful outcomes.

Process

The email marketing process starts with understanding the brand’s goals and audience to develop a strategy. I then design automated workflows (welcome series, abandoned carts) and create targeted promotional campaigns. Segmentation and A/B testing ensure personalized, high-performing content. After launching, I monitor performance metrics like open rates and conversions, optimizing future campaigns based on insights and providing regular reports to track progress.

What's included

Email Marketing Project Deliverables
For this email marketing project, the deliverables will include a comprehensive strategy outlining campaign goals, audience segmentation, and key metrics for success. I will create automated email workflows such as welcome sequences, abandoned cart recovery, and post-purchase follow-ups to engage leads and retain customers. Additionally, I’ll design and execute promotional email campaigns focused on driving sales, featuring compelling copy and custom, responsive designs. Audience segmentation will be key, allowing for personalized content and targeted offers. Lastly, regular performance reports will provide insights on key metrics like open rates, click-throughs, and conversions, ensuring continuous optimization and improved results.

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