How the brand speaks, set down so that anyone writing for it, from a founder to a new hire, sounds like the same house. Built from the brand's history, audience and ambitions, and written to be used day to day rather than filed away.

Includes

Voice principles, and how tone shifts across the site, social, email and packaging

Vocabulary: the words the brand uses and the words it avoids

Before and after examples drawn from your own copy

A short guide as a PDF

One round of refinement