The part of a store no one sees and every customer feels. A catalog brought into order, products that filter the way people actually shop, and shipping that works from wherever you send from, so the store opens ready to take orders.

Includes

Product import, with names, variants and SKUs reconciled into one clean catalog

Collections and filters by size, style or material

Shipping zones, rates and carrier setup, including international

Pre-order, waitlist and launch discount setup

Email signup and policy pages in place