Marketing Strategy

Bart Kalmeijer

Starting at

$

85

/hr

About this service

Summary

I offer end-to-end marketing strategy services. My expertise spans market research, GTM strategy, SEO, paid media, community growth, and performance optimization to drive user acquisition, engagement, and retention. I develop data-driven content strategies, and conversion funnels that maximize organic and paid growth. Additionally, I provide analytics, reporting, and execution support, ensuring scalable marketing systems aligned with business goals. Whether it’s launching a new product, improving brand positioning, or optimizing acquisition channels, I help businesses build high-impact marketing engines that drive measurable results.

What's included

  • Market Research & Analysis

    - Competitor analysis - Industry & market trend analysis - Audience segmentation & buyer persona development - SWOT analysis for the brand & product positioning - Keyword research & content gap analysis

  • Strategy Development

    - Go-to-market (GTM) strategy for new products & services - Comprehensive multi-channel marketing strategy (organic, paid, community, affiliates) - Customer acquisition & retention framework - Growth loops & viral mechanisms for organic traction - Community & social media engagement strategy - Conversion Rate Optimization (CRO) plan

  • Content & SEO Strategy

    - Content marketing roadmap (blogs, guides, case studies, thought leadership) - SEO strategy & execution plan (on-page, off-page) - Topic clustering & keyword strategy for organic growth - Brand storytelling & messaging framework - AI-assisted content strategy for efficiency

  • Paid Media & Performance Marketing

    - Performance marketing strategy (Google Ads, Meta, X, LinkedIn) - Budget allocation & media buying strategy - Landing page optimization for higher conversions - Tracking & attribution setup (Google Analytics, Pixels, CRM integration)

  • Analytics & Reporting

    - KPI framework aligned with business goals - Dashboard setup (Google Data Studio, Looker, GA4, Ahrefs) - Monthly/quarterly performance reports & insights

  • Execution & Implementation Support

    - Stakeholder communication & cross-team alignment - Project management & workflow automation (Notion, Jira, Trello) - Hiring & training internal marketing teams - Fractional CMO or interim leadership role for startups & scale-ups - Growth advisory

Skills and tools

Marketing Strategist

Ahrefs

Google Ads

Google Analytics

HubSpot

SEMrush

More services

Growth loop & Flywheel Strategy & Design

STARTING AT

$85/hour

hourly rate