Standard Branding

Pro

Xander Burgess

Starting at

$

8,000

About this service

Summary

This package includes everything you need to confidently present your business—logo, color palette, typography, basic visual elements, and brand messaging. It’s a streamlined but intentional process designed for new businesses, side projects, or entrepreneurs who want a professional presence without diving too deep into strategy.
Consistency builds trust. With a clear visual identity and voice, your brand will look and sound aligned across every touchpoint, whether that’s social media, packaging, or a landing page. It’s the perfect starting point for showing up with confidence and building trust with the right audience.

Process

Introduction & Discovery After placing your order, I’ll ask a few quick questions to understand your needs, vision, and where your brand is headed. This helps me tailor the process and proposal to suit your goals. You’ll receive a brief brand questionnaire to help uncover your goals, audience, and aesthetic tastes. This step lays the foundation for everything we design next without going too deep into strategy.
Visual Direction Based on your input, I’ll create 1–2 visual moodboards to lock in a direction. This ensures we’re aligned on the overall aesthetic and tone before diving into design work.
Concept Proposals Now we bring your brand to life. I’ll design a logo suite, choose brand colors, typography, and visual elements. You'll receive a full concept showing how it all works together.
Feedback & Revisions You’ll get two rounds of revisions to fine-tune your brand. I’ll guide you through the feedback process to make sure your new look feels just right.
Finalization & Delivery Once finalized, I’ll create branded social media banners and visual assets so you can launch with confidence and consistency across platforms. You'll receive: • Logo Suite in all key formats • Landing Page Design ready-for-dev • Social Media Assets • Packaging Design (if required) • A Mini Brand Guide

What's included

  • Logo Suite

    A full logo system (primary, alternate, submark) in all key file formats for print and digital use.

  • Brand Identity

    Foundational brand messaging including tagline and brand voice guidance to help you communicate consistently.

  • Visual Identity

    • Color palette - A tailored color system with usage guidance and codes for web and print consistency. • Typography - Font selections with basic rules for hierarchy, pairing, and usage. • Brand Elements - A simple set of visual assets to support your brand, such as a basic pattern, shape style, texture, or basic imagery.

  • Landing Page Design

    A fully custom, on-brand landing page designed to align with your visual identity and brand strategy. Includes layout, user flow, copy guidance, and responsive design direction. This page is built to connect with your audience, communicate your message clearly, and guide them toward action. Supplied as a Figma file for ready-to-dev export.

  • Social Media Banners

    Professionally designed banner graphics and profile-ready visuals for platforms like Instagram, Facebook, and LinkedIn.

  • Product Packaging (if required)

    Focused on one product or use-case (like a jar label or sticker), this is a visual starter you can build on as your brand grows. Files delivered as static design, ready to hand off to a print partner.

  • Brand Guide

    A clean, easy-to-follow guide that ties it all together. The Brand Guide explains how to use your logo, colors, fonts, visual identity elements and messaging consistently.

Duration

3 weeks

Skills and tools

Brand Designer

Logo Designer

Visual System Designer

Adobe Suite

Adobe Suite

Figma

Figma

Industries

Design

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