Premium Branding

Pro

Xander Burgess

Starting at

$

14,000

About this service

Summary

This is a deep, strategic branding experience that covers every angle of who you are and how you show up. From brand purpose and positioning to custom visual systems and packaging or web design, this package builds a cohesive brand that communicates clearly, connects emotionally, and scales with your business. Strong, successful and lasting brands are more than just visuals, they’re experiences. This package gives you the clarity, confidence, and creative tools to tell your story, connect with your audience, and grow with intention. It's ideal for businesses entering a new phase, launching something big, or ready to invest in doing it right from the ground up.

Process

Discovery & Strategy Foundations After booking, we start with a collaborative strategy phase to get clear on your brand’s purpose, audience, values, and goals. Through a guided questionnaire and optional call, we define what your brand needs to communicate and how it should make people feel. This phase sets the tone for everything that follows, aligning your visual identity with your deeper brand direction.
Creative Direction Once we’ve mapped out your strategic foundation, I’ll create curated moodboards to explore potential visual directions. These include colors, typography inspiration, texture, and references. We’ll use this step to visually align before any design begins, ensuring we're on the same page creatively.
Concept Proposal You’ll be presented with two fully developed brand concepts - each one intentional, cohesive, and capable of meeting your brand’s needs. Rather than aiming for quantity, I focus on depth. Each concept will include logos, color palette, typography, supporting visual elements, along with your selected brand collateral like a landing page, social banners, or packaging.
Refinement & Revisions After presentation, we move into two structured rounds of revisions to refine the selected direction. This phase ensures the identity feels just right and functions well across use cases. I’ll help guide the feedback process to keep things clear and constructive.
Final Delivery & Support Once the brand is finalized, you’ll receive a complete, organized brand package including your logo suite, brand guidelines, messaging overview, and all final assets. I also include two weeks of light post-project support to help with implementation and handoff questions.

What's included

  • Logo Suite

    A full logo system (primary, alternate, submark) in all key file formats for print and digital use.

  • Comprehensive Brand Strategy

    A focused overview of your brand’s purpose, values, audience, and positioning. The brand strategy is designed to help you communicate clearly, connect with the right audience, and align your visuals with your long-term goals.

  • Comprehensive Brand Identity

    Defines your brand’s tone and key messaging points, so you can speak consistently and confidently across platforms. Includes a brand statement or tagline to anchor your voice.

  • Comprehensive Visual Identity System

    • Color palette - A tailored color system with usage guidance and codes for web and print consistency. • Typography - Font selections with basic rules for hierarchy, pairing, and usage. • Visual System - A fully developed visual system that brings your brand to life beyond the logo. This includes custom-designed supporting elements (like patterns, icons, linework, or textures) along with clear direction for photography or illustration style. These assets create a cohesive look and feel across all touchpoints, helping your brand feel intentional, polished, and instantly recognizable.

  • Brand Collateral

    • Social Media Banners - Professionally designed banner graphics and profile-ready visuals for platforms like Instagram, Facebook, and LinkedIn. Business Cards, Landing Page Design,

  • Landing Page Design

    A fully custom, on-brand landing page designed to align with your visual identity and brand strategy. Includes layout, user flow, copy guidance, and responsive design direction. This page is built to connect with your audience, communicate your message clearly, and guide them toward action. Supplied as a Figma file for ready-to-dev export.

  • Product Packaging (if required)

    Focused on one product or use-case (like a jar label or sticker), this is a visual starter you can build on as your brand grows. Files delivered as static design, ready to hand off to a print partner.

  • Comprehensive Brand Guide

    A reference guide covering how to use your logo, colors, fonts, and visual assets correctly, and also covering your complete brand strategy and identity.

  • Support (Optional)

    Up to 2 weeks of Q&A and rollout support. I'll be at your side to give you guidance for your brand and answer any questions you have.

Duration

6 weeks

Skills and tools

Brand Designer

Brand Strategist

Digital Marketer

Adobe Suite

Adobe Suite

Figma

Figma

Industries

Design

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