Brand Identity and Visual Design
Starting at
$
900
About this service
Summary
Logo Design: We will come up with 3 branding concepts. After presenting these concepts to you, we will finalize and polish the creative direction of your choice. The quote includes up to three rounds of revisions.
Logo file package preparation: The final logo will be delivered in various formats: .ai (source Adobe Illustrator file), .eps, high quality .png and .jpg and graphic files optimized for web. We provide both full colour and BW versions, logo in various layouts, with and without the tagline.
Colour palette: Development of the official brand colour palette that includes primary and secondary brand colours. Up to three rounds of revisions are included in the quote.
Typography system: We will present the suggestions on the secondary fonts and on the typographic hierarchy (headlines and subheadings, paragraph and caption styles). That exercise will also facilitate and speed up the web design process.
Brand Strategy Guidebook: The document will describe the use of the logo in various media, demonstrate different layouts and possible logo display options, clarify the smallest possible logo size, define brand colours, point out the potential mistakes one should avoid making and list the official typefaces and additional fonts, along with other useful branding guidance.
Stationery Design: Elevate your professional image with coordinated stationery design. From business cards to letterheads, we will ensure that every piece of stationery reflects the refined and unified identity of your brand.
Customization Options: To cater to the unique interests and preferences of your brand, we offer variations in design and themes. This allows you to choose graphic materials that align with specific aspects of your brand, creating a tailored visual identity that speaks directly to your target market.
What's included
Brand Personality Exploration
1:1 brand clarity session with a questionnaire
Brand Strategy Guidebook
Including Brand Direction + Brand Identity
Visual Identity System
From moodboarding to color palette and typography development. You'll receive Primary & Secondary Logos, Brand Marks & Brand Elements
Stationery Design
The aim is to craft stationery that not only serves functional purposes but also acts as a tangible extension of your brand, leaving a lasting impression on clients and stakeholders.
Example projects
Duration
2-3 weeks
Skills and tools
Brand Designer
Graphic Designer
Brand Strategist
Adobe Illustrator
Adobe InDesign
Adobe Photoshop